New Brand to Provide End-to-End Business Growth Support for Building Product Marketers
Washington, D.C., January 23, 2014 – Hanley Wood Media announced today the launch of AMPLIFY, a new practice focusing on design and implementation of integrated marketing strategies for companies in the residential and commercial construction and design industry.
“Hanley Wood has a demonstrated record of providing value through marketing services to our customers, and this new business will allow us to increase the scalability of those services and serve our customers with a comprehensive marketing approach that is second to none,” said Peter Goldstone, CEO of Hanley Wood. “Customers can now tap the power of our audiences and the expertise we have developed through AMPLIFY to drive new business opportunities.”
AMPLIFY will allow customers multi-channel access via Hanley Wood’s media, trade show, and event brands, increasing engagement and generating measurable, actionable results. Strategic marketing services include demand generation strategies including lead nurturing and marketing automation, digital, mobile and print media, data analysis, content creation, social marketing, face-to-face events and enterprise marketing management.
“Our customers are facing monumental shifts in marketing priorities, and they’re challenged to ensure they aren’t leaving growth opportunities on the table,” said Tom Rousseau, Executive Vice President of Sales for AMPLIFY. “By creating a structure and practice that helps our customers measure their success, Hanley Wood is deepening the level of support we provide to help them meet these challenges.”
To learn more about Hanley Wood Media’s AMPLIFY Strategic Marketing Services, visit http://www.hanleywood.com/services/strategic-marketing