Washington, D.C., January 23, 2014 – The Hanley Wood Media Network announced today the launch of its newly redesigned REMODELING magazine website, at www.remodelingmag.com. The site is now optimized for viewing on computers and tablets, and renders as a mobile site on smartphones. Additionally, the redesign provides more streamlined navigation, improved search capability, and is structured as a visual destination for high quality video and images.
“Hanley Wood is investing in the resources our audiences need to succeed in the residential and commercial construction and design industry,” said Peter Goldstone, CEO of Hanley Wood. “This re-launch of our REMODELING website provides them with an enhanced user experience and expanded content offerings, along with access on any screen.”
The new site creates new opportunities for marketers in the building products industry, including:
- Prominent Cost vs. Value section featured on the main navigation bar;
- Multiple high-impact ad options are now available, including nanosites, video-in-banner, “sticky footers” and wrapper ads;
- Mobile ad units to reach smartphone users;
- Standard ad units can serve above the fold, on the right rail or next to edit content in the center of the page; and
- More ad targeting opportunities than ever are available, including keyword targeting.
In addition to the redesigned REMODELING website, Hanley Wood has released its 27th annual Cost vs. Value Report, comparing construction costs with resale value for 35 of the most popular home improvement projects. The 2014 report provides increased coverage to 101 U.S. markets with an addition of 19 cities. The entire report – including interactive infographics – is available at www.costvsvalue.com and at the newly redesigned REMODELING website.
“For the first time in four years, improved resale value of residential housing had more of an influence in the cost-value ratio than did construction costs,” said Sal Alfano, Editorial Director of REMODELING.
In 2014, the top recouping projects were:
Under $5,000: Entry Door Replacement (96.6%); Garage Door Replacement (83.7%); Garage Door Replacement (82.9%) and Fiberglass Entry Door Replacement (70.8%)
$5,000 - $25,000: Wood Deck Addition (87.4%); Fiber-cement Siding Replacement (87.0%); Minor Kitchen Remodel (82.7%); Wood Window Replacement (79.3%); Vinyl Window Replacement (78.7%)
$25,000 - $100,000: Attic Bedroom (84.3%); Basement Remodel (77.6%); Major Kitchen Remodel (74.2%); Garage Addition (69.3%); Family Room (68.8%)
Greater than $100,000: Master Suite (67.5%); Major Kitchen Remodel (63.6%); Two-Story Addition (71.8%); Master Suite (56.0%)
Visit the Cost vs. Value website at www.costvsvalue.com to download side-by-side national, regional, and city data tables.