Washington, DC – June 22, 2016 – Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, announces the launch of its newly redesigned websites for The Concrete Producer at www.theconcreteproducer.com and Masonry Construction at www.masonryconstruction.com. Upgrades include new content features, an improved user experience, and a simple and easy-to-navigate format.
“Hanley Wood is committed to providing our customers and audiences with industry leading content,” said Dave Colford, President of Hanley Wood Media. “With these redesigned platforms, our goal is to serve the concrete and masonry communities with an abundant flow of the most recent news and relevant, in-depth articles to keep them informed up-to-the-minute.”
· Streamlined user interface, featuring a redesigned home page, highlighting the latest concrete production and masonry construction industry news and products
· Improved website search functionality, featuring keyword tagging
· Responsive design to enable viewing of the latest news and information easily on any platform
Both websites have content that is organized in a simple and direct navigation: Products, Business, and How-To. Masonry Construction also features a Projects section, showcasing masonry structures from around the world.
“The Concrete Producer and Masonry Construction provide their audiences with the information they need to do their jobs more efficiently and profitably,” said Bill Palmer, Editorial Director, Hanley Wood Commercial Construction Group. “With the new site designs, getting to that information is easier than ever before.”
The redesigned sites also create exciting opportunities for marketers in the construction industry through:
· Improvements to the user interface and experience, that will increase audience engagement
· Availability of mobile-optimized ad units and high impact ad opportunities, including IAB star ad units
· Video gallery integration
· Re-engineered advertiser interface with keyword-driven navigation allowing better ad targeting opportunities
About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com