Upgraded Design, Features Offer Enhanced Experience for Users Washington, D.C., March 20, 2015 – Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, has unveiled newly-redesigned websites for its Residential Architect and CUSTOM HOME media brands. A fresh new look and responsive design give way to a better viewing experience for users, regardless of the device used to view the sites. The sites can be found at www.residentialarchitect.com and www.customhomeonline.com. “Hanley Wood’s digital first mindset has proven valuable to both our readers and customers,” said Peter Goldstone, CEO of Hanley Wood. “Our goal with these redesigned platforms is to serve the design community with a continuous mix of content and features to help them succeed.” Visitors to the new Residential Architect and CUSTOM HOME websites will find a number of significant upgrades:
- An editorial focus on the trending topics that are driving the conversation about residential design, including new projects, technologies, trends, and business;
- A sleek new design that highlights all of the latest design stories, keeping architects and builders in the know about the projects that are changing the way we live;
- Revamped Project Galleries with a more comprehensive image showcase, where users can showcase their own work and share it with their peers;
- Improved website search and keyword navigation, so that users can better find and access content on the sites; and
- A responsive design so that architects and builders can view the latest from Residential Architect and Custom Home on the go, and greater integration with our social channels.
The redesigned sites create new opportunities for marketers in the building products industry, including:
- Improvements to the User Interface and the User Experience increasing audience engagement;
- Mobile-optimized ad units;
- Video Gallery integration provides greater exposure opportunities;
- High impact ad opportunities including IAB rising star ad units; and
- Re-engineered advertiser interface with keyword-driven navigation allowing better ad targeting opportunities.
About Hanley Wood
Hanley Wood is the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries. Utilizing the largest editorial- and analytics-driven construction market database, the company produces powerful market data and insights; award-winning publications, newsletters and websites; high-profile executive events; and strategic marketing solutions. To learn more, visit hanleywood.com.