DANA POINT, Ca. (June 5, 2012) — Maponics (www.maponics.com), provider of location-based data, announced today that Hanley Wood, LLC has licensed the complete stack of Maponics geographic boundary data. With this, Hanley Wood is now able to offer real estate analytics by socially important geography – neighborhoods, subdivisions and school attendance zones. This new offering will be available through Hanley Wood Market Intelligence, a division of Hanley Wood, LLC, and the housing industry's leading provider of rich data and analytical services on residential real estate development and new-home construction.

"Real estate data is often only available by Census-based geography such as MSAs and municipalities, because government units do so much of the original data collection," said Darrin Clement, CEO of Maponics. "But this is not how on-the-ground real estate buyers think about geography. They think in terms of socially relevant geographic units. Which schools their kids will be able to attend, or whether a prospective neighborhood has good restaurants."

By integrating Maponics data, Hanley Wood Market Intelligence is now able to offer its customers real estate performance statistics, broken down by the same geographic areas that real estate buyers are using in their purchasing decisions. This means decision-makers in retail site location, construction, government resource allocation and real estate development and investing will be able to answer critical questions, such as:

  • How much inventory is available by school attendance zone? Is there a disconnect in the market that a new housing developer could capitalize on?
  • What are the average home sale prices for a given neighborhood? Does a specific development proposal make sense in light of this data?
  • Which subdivisions have shown the most growth in the last year? Where should new retail stores be sited to best take advantage of this growth?

"We've found Maponics to be the go-to partner for socially relevant geographic boundary data," said Jonathan Smoke, the Executive Director of Hanley Wood Market Intelligence. "With the ability to layer all of Maponics geographic boundaries, we have the advantage of the most complete and accurate data, while saving on cost and administrative time since we no longer have to source our data piecemeal, from multiple companies. Our main priority is to give our clients the best tools to make profitable real estate decisions. Enabling socially relevant geography in our products is going to make a huge difference for understanding the market place."
Maponics offers mappable boundaries for neighborhoods, subdivisions, school attendance zones, shopping districts, college campuses, ZIP Codes, and more. This data is available in multiple GIS data formats, or via the Maponics Spatial API. For more information, visit www.maponics.com or call (800) 762-5158.

About Maponics
Maponics specializes in location-based data and information for businesses, including mappable boundary data for important geographic areas. Real estate, local search, mobile, social media and marketing firms rely on Maponics to power their ultra-local interactive search, mapping, and ad targeting platforms. 70% of the top 10 real estate websites use Maponics, as do Hanley Wood, LPS and RPR. The Maponics Online Store, powered by Maponics data, is where the USPS.com refers its business customers for postal maps. The company is located in Vermont. For additional information about our GIS Data products and Custom GIS services, please visit www.maponics.com.

About Hanley Wood Market Intelligence
Hanley Wood Market Intelligence is the housing industry's leading provider of rich data and analytical services on residential real estate development and new-home construction. Through their proprietary Housing Intelligence database, Hanley Wood Market Intelligence delivers housing insights into more than 800 MSAs and 2300+ counties. www.housingintelligence.com

Hanley Wood, LLC, is the premier media and information company serving the housing and commercial design and construction industries. Through its operating platforms, the company produces award-winning magazines and Websites, marquee trade shows and events, market intelligence data and custom marketing solutions. The company also is North America's leading publisher of home plans.

Maponics and/or other noted Maponics related products contained herein are registered trademarks or trademarks of Maponics, LLC. All other registered and unregistered trademarks herein are the sole property of their respective owners.
© 2012 Maponics, LLC. All rights reserved.