MINNEAPOLIS (September 30, 2013) — Hanley Wood Marketing and two of its clients, Sherwin-Williams and FedEx, were recognized in the 2013 BtoB Content Marketing Awards announced Monday by BtoB magazine. Hanley Wood Marketing was the only multiple-category award recipient among agencies in this year’s competition.
Sherwin-Williams and Hanley Wood Marketing earned the Best Digital Edition of a Magazine award for the mobile tablet edition of STIR magazine (available on the iTunes and Google app stores). STIR is an integrated content marketing program which provides educational and inspirational content on the myriad facets of color to interior designers and architects. In addition to a bimonthly tablet edition of the magazine, the STIR program informs and engages design professionals via an annual print magazine, a monthly e-newsletter, social media and ongoing website content updates.
FedEx and Hanley Wood Marketing were recognized as runners-up in the Best Microsite category for the FedEx Access website (http://access.van.fedex.com/). FedEx Access is a program which provides business leaders and policy makers with insights, analysis and inspiring case examples about the positive effects global trade, transportation and innovation have on people, businesses and communities worldwide. The FedEx Access program encompasses both original and curated content delivered via the microsite, e-newsletter, a print magazine and social media.
“The credit for these programs really belongs with our clients,” said Jeanne Milbrath, Hanley Wood Marketing’s president. “They’re the ones demonstrating the commitment to providing information and experiences that engage and add value for their customer audiences in real, relevant ways. That’s what ambitious content strategies such as STIR and FedEx Access are all about. And we’re fortunate to have visionary clients who value our assistance in bringing their strategies to life.”
Other corporations recognized as recipients in the 2013 BtoB Content Marketing Awards include Cisco Systems, General Electric, Verizon and Xerox. Award winners will be honored on Oct. 23
during BtoB’s Digital Edge Live conference in New York City.
About Hanley Wood
Hanley Wood, LLC, is the premier media, event, information and marketing services company serving the residential and commercial design and construction industries. Through its operating platforms, the company produces award-winning digital and print publications, e-newsletters, websites, marquee trade shows and events, market intelligence data and strategic marketing solutions. The company also is North America’s leading publisher of home plans. Hanley Wood Marketing helps clients across a range of industries effectively communicate their value to buyers and other stakeholders. The division plans, creates, and executes comprehensive programs, with campaigns that integrate print, digital and social media.