Irina Woelfle
IWPR Group
(203) 570-6770

Hanley Wood LLC, the premier media, event, information and strategic marketing services company serving the residential and commercial design and construction industries, announced today the appointment of Paul Silva as editorial director, Pool Group.

Silva joins Hanley Wood from The Beach Reporter and PALOS Verdes Peninsula News, where for 13 years he held roles as reporter, managing editor, and for the most recent six years served as executive editor.  Prior to joining Media News, he held marketing communications positions with a diverse range of companies, including Mattel, Unocal, Centinela Hospital, and St. Vincent Medical Center.

Silva will assume the role of editorial director, currently held by Erika Taylor, who is vacating the position to become of editor in chief of Hanley Wood sister publication, Aquatics International, where she will report to Silva.

“Paul Silva is a proven journalist and leader who brings considerable experience to the editorial director role in our Pool Group.  Just as importantly, Paul’s understanding of digital strategies will supercharge our interactive efforts at Pool & Spa News and Aquatics International.  These publications are in great hands,” said Bob Benz, Hanley Wood’s president of content.  He continued, “Erika’s decision to move to Dallas left us in a tough spot.  She’s a major presence in the pool industry and under her leadership, our Pool Group has thrived.  Fortunately, Erika and I have figured out a way to keep her in the fold and allow her to relocate.  As the editor-in-chief of Aquatics International, she’ll be able to work remotely while managing this title.  In addition, Paul and I have asked her to continue and expand her role as a leading voice in the industry.”

About Hanley Wood’s Pool Group 
The Pool Group consists of AQUATICS INTERNATIONAL and POOL & SPA NEWS. AQUATICS INTERNATIONAL serves the professionals who manage, maintain and operate commercial and recreational pool facilities across the nation. The website, magazine and newsletter provide industry news, advice on the latest products, insightful marketing and management tips, and top-notch design ideas. POOL & SPA NEWS is the premier information source of hot product news, insightful marketing and management tips, and design ideas for professionals in the pool and spa industry. Through its website, magazine and newsletter, PSN offers breaking news, cutting-edge design trends and product information.

About Hanley Wood
Hanley Wood, LLC is the premier media, event, information and strategic marketing services company serving the residential and commercial construction industries. Through its operating platforms, the company produces award-winning digital and print publications, e-Newsletters, websites, marquee trade shows and events, market intelligence data and strategic marketing solutions.