January 25, 2016, WASHINGTON, D.C. – Hanley Wood, the premier company serving the information, content and marketing needs of the construction industry, announces the launch of its Data as a Service (DaaS) offering, DataScale. DataScale powers an advanced lead generation technology platform that is both flexible and scalable and integrates Hanley Wood’s proprietary Construction Industry Database (of more than 2.5 billion records), the most robust and accurate database in the industry.

“With increased investment in marketing automation and CRM, companies are challenged to realize the full value from the data they have and improve the quality of their lead generation programs,” said Peter Goldstone, CEO of Hanley Wood. “DataScale is uniquely positioned to deliver customers actionable insights that allow them to maximize the value of their data and optimize the performance of their marketing investments.”

DataScale delivers unrivaled business results providing customers with a full-service platform that allows for database cleansing & enhancement, audience targeting & segmentation, and advanced lead development programs. DataScale provides unparalleled access to Hanley Wood’s Construction Industry Database and to the company’s data analysis and industry expertise. Construction industry sales and marketing professionals can now match their customer data against the Construction Industry Database and turn complex data sets into marketing insights to improve buyer engagement and accelerate sales.

DataScale through its comprehensive product and services platform is able to manage every aspect of a customer’s program, starting with audience development to the execution of impactful channel, lead generation and nurturing solutions.

Hanley Wood has the data acumen and technical infrastructure to rapidly strategize, develop and launch customer’s big data initiatives. Specific solutions include:

· Cloud Platform Data Solutions: Full Service Outsourced Data Platforms for Sales, Marketing, Channel & Loyalty Programs. Embedded directly into existing workflows.

· Audience Data Solutions: Comprehensive Data Augmentation & Optimization to accelerate the success of sales, marketing & channel programs.

· Sales Acceleration: Complete Lead Development marketing & sales programs. Targeting, nurturing, personal engagement key accounts and upselling.

· Channel & Service Data Programs: Targeted Solutions specifically focused on optimizing channel performance, improving loyalty and customer service experiences.

“A customer’s database is the most critical asset they own and a key driver behind their success,” Goldstone added. “The DataScale platform is specifically directed at helping customers optimize their CRM investments and go-to-market strategies.”

About Hanley Wood

Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics-and editorially-driven Construction Industry Database, the company provides business intelligence and data driven services. The company produces award-winning media, both digital and print, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com