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Hanley Wood Insights 10.18.2013


Builder Confidence Down in October
Builder confidence in the market for newly built, single-family homes fell two points in October from a downwardly revised reading in the previous month to a level of 55 on the National Association of Home Builders/Wells Fargo Housing Market Index (HMI) released today.  Read More


Construction is Growing, But Unevenly
In a mid-September report, Ken Simonson, Chief Economist for Associated General Contractors of America, cites several factors for what appears to be a mixed bag of indicators for growth in the overall construction market.  Read More



How to Use Third-Party Data to Improve Your Sales Pipeline
In 2011, marketers at Citrix Systems found themselves facing a lead-quality problem. So they implemented a Big Data initiative to help it increase the efficiency of its sales team.  Read More


Grow Your Visual Footprint Online
How can your business use Instagram more effectively to engage with your target audience?  Here are some tips for using Instagram effectively while also pointing you towards some Instagram tools that will make your social media strategy function more effectively.  Read More




Amplify Your Content Strategy
In a highly competitive content marketplace, relying on search and social isn’t enough. It may be time to take advantage of an updated version of a tried and true technique: advertising. Learn how to amplify your content strategy with social media advertising.
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Foundations Conference Research Shows Building Momentum for 2014 Construction Outlook
Hanley Wood’s own customer event – Foundations 2013 – presented the most optimistic view on the residential and commercial design and construction markets since 2006.  Read More



The Value of a Unified Construction Audience Database
The revolution in marketing is around data-driven decisions and digital marketing strategies. If it can’t generate a lead or be measured, why do it? Right?
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