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BUILDER CONCEPT HOME 2012 Wins Top Honors in Interactive Media Awards


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Project earns “Best in Class” designation for web design and development for virtual home tour

WASHINGTON, D.C. (June 28, 2012) — Hanley Wood’s BUILDER Concept Home 2012 earned the “Best in Class” Award for web design and web development from the 2012 Interactive Media Awards, besting 55 other entries in the Architecture and Interior Design category.

The Best in Class award is the highest honor bestowed by the Interactive Media Council’s annual awards program, representing the very best in website planning, execution and overall professionalism. Websites were evaluated for design, content, feature functionality, usability, standards compliance and cross-browser compatibility. Out of a maximum of 500 points, BUILDER Concept Home 2012 earned 481 points including the maximum 100 out of 100 points for “feature functionality.”

The BUILDER Concept Home 2012 features three homes each designed and built to suit distinct generations—an active Baby Boomer couple, a blended Generation X family, and a professional Millennial (or Gen Y) couple. The homes were built side-by-side in the Eagle Creek community in Orlando, Fla., to serve as the model homes for a 1,900-unit development by Centerline Homes.

The website, www.BUILDERConceptHome2012.com, also features an online, photo-realistic virtual tour of the Baby Boomer house, a 2,900-square-foot model home for today’s active adult couples, as well as a glimpse of the Gen X home for a multigenerational, blended family household. The website and online tour are available 24/7 on any web-enabled personal computer and mobile device and provide a deep level of content not found on any other model home tour.
Thought Matrix, the web design and development partner for the BUILDER Concept Home 2012, submitted the site and virtual tour to the annual awards program. It was among five awards earned by the Chicago-based firm.

The BUILDER Concept Home 2012 is the 14th in a series of innovative and timely idea homes presented by Builder magazine in conjunction with the annual International Builders’ Show.

For more information and to take the virtual tour, go to www.BUILDERConceptHome2012.com.

Note to editors: A b-roll video reel and high-resolution photos of the BUILDER Concept Home 2012 are available in the Media section at www.BUILDERConceptHome2012.com.

About BUILDER
Published by Hanley Wood, BUILDER is the leading brand in residential construction and serves as the magazine of the National Association of Home Builders (NAHB). For more than three decades, BUILDER has provided essential news, information and resources about products, technologies, trends, regulatory requirements and best practices to help home building professionals innovate for success. With an integrated platform encompassing print, online and in-person, BUILDER is a trusted source for top builders, architects and other industry professionals across the country. www.BuilderOnline.com

About Hanley Wood
Hanley Wood, LLC, is the premier media and information company serving the housing and commercial design and construction industries. Through its operating platforms, the company produces award-winning magazines and websites, marquee trade shows and events, market intelligence data and custom marketing solutions. The company also is North America’s leading publisher of home plans.


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