Hanley Wood Announces New Video Marketing Innovations
WASHINGTON, D.C. (November 21, 2013) – The Hanley Wood Media Network announces the launch of a proprietary video platform across its network of digital properties that will allow customers to distribute multimedia content across multiple platforms and integrate video into advertising.
The new upgrades to Hanley Wood’s video marketing capabilities are designed to help building product manufacturers reach buyers, share more detailed information about new products and technologies, demonstrate thought leadership, and drive new sales opportunities. Combined with Hanley Wood’s recently-unified, editorially-driven audience database, marketers have more options at their disposal when leveraging the Hanley Wood Media Network.
“Video is now a core element of a powerful marketing and content strategy,” noted Peter Goldstone, CEO of Hanley Wood. “This is an exciting innovation to our platforms that enriches the experience for our audiences and deepens the engagement for our customers.”
The new capabilities have been launched on the ARCHITECT magazine website. Hanley Wood will immediately begin integration of the new capabilities across all of its B2B sites.
New components added to Hanley Wood’s web platforms include:
- Integration of multiple video sources, including YouTube, Vimeo, client-specific sources and Hanley Wood sources.
- Integration of client and editorial videos in the same galleries, with client-supplied video clearly identified.
- A visually enhanced layout that will differentiate the video gallery from other sections of a site.
- Ads in video galleries targeted to specific editorial brands.
- Multiple available ad units, including pre-roll, post-roll, leaderboard, medium rectangle, nanosite, and persistent footer.
The newly-created Hanley Wood Media Network positions marketers to engage Hanley Wood’s owned and operated, editorially-driven database via centralized targeting and purchase behavior criteria. The network encompasses all of Hanley Wood’s media platforms – digital, print, executive events, and marketing services. Coupled with Metrostudy’s local market data, this unified approach allows our customers to connect more deeply with all residential and commercial design and construction audiences. It also allows for buying efficiencies and centralized delivery of reporting and analytics.
Hanley Wood continues to expand and invest in its strategic marketing services infrastructure and offerings. Enhanced capabilities for providing full-service lead generation, social and content marketing, video production, event and client/project management remain high priorities for the remainder of 2013 and into 2014.
“Only Hanley Wood can apply this kind of fresh thinking quickly and seamlessly to marketers in the building products business,” said David Colford, chief customer officer for Hanley Wood. “Our readers expect more from our editorial brands because we’re the market leader. Our customers demand it because they have to stay ahead of the market. This is just a progression of our market leadership that creates new value for them both.”
Tags: Digital Advertising, video marketing
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