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Hanley Wood Announces Winners of 1st Annual Brand Builder Awards


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WASHINGTON, D.C. (September 26, 2013) – Hanley Wood, the premier media, event, information and strategic marketing services company serving the residential, commercial design and construction industries is pleased to announce the winners of its 1st Annual Brand Builder Awards contest.

The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industry. The competition is designed to honor the organizations that have demonstrated superiority in their ability to develop, create, implement and execute marketing strategies and tactics that define excellence.

“The quality of the entries was exceptional,” said Frank Anton, vice chairman of Hanley Wood, LLC. “We are seeing the effects of the recovery of the housing industry take hold as companies begin to expand their marketing efforts, especially on the digital and social media fronts. “This year’s competition was fantastic and we are looking forward to continuing the awards for many years to come. All of the winners are well deserving of the recognition they received,” he added.

2013 Brand Builder Platinum Award winners:

  • Best Advertising Campaign: Digital – Integrity Windows and Doors
    Agency: Martin Williams Advertising
  • Best Advertising Campaign: Print – Huber Engineered Woods, LLC.
  • Best Custom Media Execution – NT Window, Inc.
  • Best Dealer Program – Boise Cascade Engineered Wood Products
    Agency: Smart Ideas Company
  • Best Training Program – Grand Hall USA
  • Best Integrated Consumer Campaign – Andersen Windows and Doors
  • Best Integrated Consumer Campaign – Duckback Products
  • Best Integrated Marketing Campaign: Architectural/Design – Parex USA, Inc.
    Agency: Purdie Rogers
  • Best Integrated Marketing Campaign: Commercial Construction – Schindler Elevator Corporation
    Agency: Point To Point
  • Best Integrated Marketing Campaign: Residential New Construction – Huttig Building Products/Therma-Tru Doors
    Agency: ER Marketing
  • Best Integrated Marketing Campaign: Residential Remodeling – Ecolife – Viance Treated Wood Solutions
    Agency: Kleber & Associates
  • Best Local Marketing Co-Op Campaign – Huber Engineered Woods, LLC.
  • Best Mobile Application – Versatex Trimboard
  • Best Tradeshow Booth – Deceuninck North America
    Agency: Elias/Savion Advertising
  • Best New Product Launch – Andersen Windows and Doors
  • Best Social Media Strategy: Best Corporate Blog – Simpson Strong-Tie
  • Best Social Media Strategy: Best Integrated Campaign – CertainTeed Corporation
  • Best Social Media Strategy: Best Use of LinkedIn – Firestone Building Products
    Agency: CBD Marketing
  • Best Social Media Strategy: Best Use of Facebook – CliqStudios.com
  • Best Website Design – GAF

2013 Brand Builder Gold Award winners:

  • Best Advertising Campaign: Print – CENTRIA
    Agency: Pipitone Group
  • Best Advertising Campaign: Print – MacroAir
    Agency: MeadsDurket
  • Best Dealer Program – Owens Corning
    Agency: L.C. Williams & Associates
  • Bestt Integrated Consumer Campaign – VELUX
  • Best Integrated Consumer Campaign – Werner Co.
    Agency: Seed Factory Marketing
  • Best Integrated Marketing Campaign: Architectural/Design – CENTRIA
    Agency: Pipitone Group
  • Best Integrated Marketing Campaign: Commercial Construction – CENTRIA
    Agency: Pipitone Group
  • Best Integrated Marketing Campaign: Residential New Construction – Ainsworth Engineered
    Agency: C Squared Advertising
  • Best Integrated Marketing Campaign: Residential New Construction – Hearth & Home Technologies
    Agency: Performance Marketing
  • Best Integrated Marketing Campaign: Residential Remodeling – Icynene
  • Best Local Marketing Co-Op Campaign – Armstrong Flooring
  • Best Event – Bath Planet
  • Best Event – Robert Bosch Tool Corporation
  • Best Mobile Application – Trex Company
    Agency: L.C. Williams & Associates
  • Best Tradeshow Booth – Andersen Windows and Doors
  • Best New Product Launch – NewLook International, Inc.
  • Best New Product Launch – Waypoint Living Spaces – American Woodmark Corporation
    Agency: Puckett & Associates
  • Best Social Media Strategy: Best Corporate Blog – CliqStudios.com
  • Best Social Media Strategy: Best Integrated Campaign – Festool USA
  • Best Social Media Strategy: Best Use of Facebook – GAF
  • Best Website Design – Waypoint Living Spaces – American Woodmark Corporation
    Agency: Puckett & Associates

The Brand Builder Awards were chosen by an independent judge’s panel of marketing and advertising experts. Hanley Wood would like to extend a special thanks to the judges: Deborah Meyer, CMO, Pulte Homes; Andrew Davis, Monumental Shift; Cary Griffin, president & founder of Griffin & Company, Inc.; John Ketchum, president, Ketchum & Associates; Vincent Polito, principal, Marketing Design Group; and Kate Caskin, president, Kate Caskin Consulting.

About Hanley Wood
Hanley Wood, LLC is the premier media, event, information and strategic marketing services company serving the residential, commercial design and construction industries. Through its operating platforms, the company produces award-winning digital and print publications, Newsletters, websites, marquee trade shows and events, market intelligence data and strategic marketing solutions. The company also is North America’s leading publisher of home plans.

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