Hanley Wood Marketing Wins Two Pearl Awards
MINNEAPOLIS (November 6, 2012) — Hanley Wood Marketing was honored with two Pearl Awards for its work for The Sherwin-Williams Company during a ceremony held at The Liberty Theater in New York City on Nov. 6, 2012.
Given annually by the Custom Content Council, a New York–based media group, the Pearl Awards celebrate the best in custom media strategy, design and editorial. This year’s competition received 628 entries representing projects created for brands such as Disney, Ford, Four Seasons, Whole Foods Market and Lexus.
Hanley Wood Marketing took home a Gold for Best Integrated Print and Web program for its work on the Sherwin-Williams® STIR® program, created to help Sherwin-Williams better serve its key interior designer and architect audience. STIR includes a print annual magazine focused on design, a content-rich website (swstir.com) and a monthly e-newsletter.
This is the fourth time Hanley Wood Marketing has won Gold in this category — and the seventh consecutive year Hanley Wood Marketing has won at least one Pearl Award for its work with Sherwin-Williams.
Hanley Wood Marketing also won a Silver for Best Design, Special Issue, for the STIR annual print magazine.
All submissions faced a great deal of competition this year, both foreign and domestic. There were a record number of international entries, many of whom were first-time winners.
The awards were presented by Cyndi Stivers of the Columbia Journalism Review and Raphael Miranda, a New York meteorologist. More than 30 judges assembled in New York, Washington D.C. and San Francisco to judge all 628 entries.
Digital: Best Integrated Print and Web Program, B2B
Gold: STIR, Hanley Wood Marketing (Sherwin-Williams)
Silver: JCK and JCKonline.com, TMG Custom Media (Reed Exhibitions)
Tied for Bronze: The Economist, The Economist Group (BNY Mellon), Scoop Magazine, E-Scoop Magazine, Het Salon (SD Worx), Teradata Magazine, Teradata
Design: Best Special Issue
Gold: 2012 Masters Journal, Golf Digest Properties (Augusta National Golf Club)
Silver: “Design and Tech 2011,” STIR, Hanley Wood Marketing (Sherwin-Williams)
Bronze: Hotline the Americas, Pace (Carlson Rezidar Hotel Group)
About Hanley Wood
Hanley Wood, LLC, is the premier media, information and marketing services company serving the residential, commercial design and construction industries. Through its operating platforms, the company produces award-winning digital and print publications, e-newsletters, websites, marquee trade shows and events, market intelligence data and custom marketing solutions. The company also is North America’s leading publisher of home plans www.hanleywood.com. Hanley Wood Marketing helps clients in building-products and other industries effectively communicate their value to buyers and other stakeholders. The division plans, creates, and executes comprehensive marketing-communications programs for its clients, with campaigns that integrate print and interactive media www.hanleywoodmarketing.com.
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