You can’t accomplish what you
don’t measure. We believe what counts is what you can measure. Our business analysts measure everything. Its
eight steps from our elevator to our front desk; Three steps from our coffee
pot to our fridge. Not only can we tell
you the facts with data, but we can tell you exactly what they mean for your
Brand Strategy and Activation
From brand strategy to
social media and analytics to branded content, we help you develop campaigns
that drive customer engagement.
Content Marketing Strategy & Management
Branded content supports
your marketing efforts and the information needs of your target audience.
Whether licensing published articles or creating to your specifications, Hanley
Wood can deliver a content package that promotes deeper customer engagement
with your products and services than traditional advertising.
Reach out to the audience
in ways no one has before. Surprise them, broaden their world, and open up an
authentic conversation with a custom publication
Hanley Wood’s DataScale platform is the premier big data solution for Construction Industry Sales and Marketing executives. DataScale integrates the most robust and accurate database in the industry through the Hanley Wood proprietary Construction Industry Database of more than 2.5 billion records. DataScale powers advanced lead generation, channel development and education programs.
Digital Marketing Strategy
A successful campaign
shouldn't just alter an audience's perception of your business – it should
alter your own. In a digital world, you
need to constantly refine your thinking and strengthen the creative work by
analyzing and optimizing what's working and create strategies based on data and
power of data insights and analysis to help you invest capital, mitigate risk,
and develop targeted leads that increase sales.
Market Snapshot Report
Fast and easy way to keep a
pulse on the market and get insight into the market conditions lenders look for
when evaluating projects.
Transform the channel
conversation from price to value with on-demand access to the industry’s
premier source of housing market information.
OnTarget Consumer Intelligence
OnTarget delivers exclusive, critical, and actionable consumer housing preference segmentation intelligence to builders, developers, building product manufacturers, remodelers, retailers, utilities, telecommunication companies and school districts seeking to optimize their investments on their sales and marketing decisions.
Published Research & Reports
dashboards, and published research products covering market health, new
construction, real estate transactions, and remodeling activity for research
Residential Remodeling Index
intelligence service for remodeling industry players delivering market
intelligence to ensure successful sales and marketing strategy execution.
Social Media Strategy, Marketing & Management
Analyze your brand on
social media with keywords and key phrases that being discussed on social media
platforms. Analysis includes sentiment
reporting, top influencers with recommendations of how to map your social
strategy to your buyer's journey.
platform designed for data discovery that permits flexible, free-form research into
our industry leading data sets
Apps, Widgets and Tools
conceptualization, design and build of digital apps, widgets and interactive
tools that can be embedded into your website or syndicated on the web.
newsletter companion to coastalcontractor.net, featuring important
information on coastal building codes, construction techniques for building in
hurricane-prone areas, and the latest building products designed specifically
for coastal regions.
Premier real estate
consultancy expertly equipped to provide insights and guidance to successfully
navigate the marketplace.
Whether its executive
speech writing, thought leadership programs, or annual reports, our corporate
communications offerings provide you with access to expert writers who will
develop content based on your individual needs.
On-demand research experts
uniquely equipped to support pressing business needs.
Home Building Outlook Report
Tangible, quantitative insights into home
building and new construction opportunities both on the national and local
level in the United States.
Enhance your lead
generation programs. Hanley Wood will nurture your leads through a four touch
system utilizing custom questions to provide you with insight around your
prospects purchase intent.
Marketing Activation & CMM
Create your own smart repository of web and marketing content that help ensure that brand assets are compliant, easily versioned and consistent. Provide your sales team with fast and easy access to reach out to customers with accurate and relevant information.
application delivering the industry's only integrated housing data intelligence
All-access pass to the
nation’s premier real estate intelligence with in-depth analysis about
development, marketing, and economic issues.
Surveys and research
programs help businesses find and classify customers, understand market
behaviors, and hone their brand message. With access to potential customers and
strategic insight into the residential and commercial building industries,
Hanley Wood can design, develop, deploy, and analyze research programs that
result in actionable intelligence.
Training & Education
Training & Education
provides you with the ability to develop and deploy a customized learning
management system that delivers your coursework and training programs with
impact. Designed to reflect your brand, this turnkey platform is fully-hosted,
managed, and supported to enhance your strategic business initiatives.
Web Content and Development
From website content
analysis to search engine rankings analysis to traffic analysis and reporting,
Hanley Wood provides a full suite of services specific to helping you develop
and manage your online presence.
Leverage access to the most
powerful editorial brands in the industry to promote thought leadership and
authority for your brand. Content can be
used on multiple platforms for content syndication.
Whether your goal is brand and product awareness, through leadership,
qualified lead generation, education, sales acceleration or retention, Hanley
Wood’s Custom Event programs offer the most powerful method of
engagement and networking. We provide turnkey, start-to-finish
program or individual targeted services to solve any marketing challenge.
Enterprise Content Management
Strategic consulting and
creative services to lead a brand's cross-enterprise content strategy and
optimization efforts, including content calendaring, asset reuse and
optimization and social media integration.
Exclusive all-access pass. Place yourself front
and center and build value with highly qualified industry decision-makers and
mobile app designed for busy executives and field research pros delivering
unrivaled housing intelligence to power critical investment decisions
Market Monitor Report
Complete view into the
local housing market designed to provide full understanding of current and
future conditions to help negotiate risk and grow revenue.
Key housing supply and
demand trends for states and CBSAs in the United States for academics,
students, and casual researchers.
An exclusive view into the
new home lending landscape, providing benchmarking and prospecting intelligence
to inform of key business growth activities.
Video Strategy and Production
Video is one of the fastest
growing segments online today. Hanley Wood offers turnkey video solutions for
customers looking to promote their brands, products and training to their