Products and Services

Hanley Wood is the premier company serving the information and marketing needs of the residential, design and commercial construction industry.
Marketing
Analytics
You can’t accomplish what you don’t measure. We believe what counts is what you can measure.  Our business analysts measure everything. Its eight steps from our elevator to our front desk; Three steps from our coffee pot to our fridge.  Not only can we tell you the facts with data, but we can tell you exactly what they mean for your business.
Marketing
Content Licensing
Leverage access to the most powerful editorial brands in the industry to promote thought leadership and authority for your brand.  Content can be used on multiple platforms for content syndication.
Marketing
Custom Events
Whether your goal is brand and product awareness, through leadership, qualified lead generation, education, sales acceleration or retention, Hanley Wood’s Custom Event programs offer the most powerful method of engagement and networking.  We provide turnkey, start-to-finish program or individual targeted services to solve any marketing challenge.  
Marketing
Digital Marketing Strategy
A successful campaign shouldn't just alter an audience's perception of your business – it should alter your own.  In a digital world, you need to constantly refine your thinking and strengthen the creative work by analyzing and optimizing what's working and create strategies based on data and insights.
Marketing
Lead Nurturing
Enhance your lead generation programs. Hanley Wood will nurture your leads through a four touch system utilizing custom questions to provide you with insight around your prospects purchase intent.
Marketing
Social Media Strategy, Marketing & Management
Analyze your brand on social media with keywords and key phrases that being discussed on social media platforms.  Analysis includes sentiment reporting, top influencers with recommendations of how to map your social strategy to your buyer's journey.
Marketing
Web Content and Development
From website content analysis to search engine rankings analysis to traffic analysis and reporting, Hanley Wood provides a full suite of services specific to helping you develop and manage your online presence.
Marketing
Apps, Widgets and Tools
Research, conceptualization, design and build of digital apps, widgets and interactive tools that can be embedded into your website or syndicated on the web.
Marketing
Content Marketing Strategy & Management
Branded content supports your marketing efforts and the information needs of your target audience. Whether licensing published articles or creating to your specifications, Hanley Wood can deliver a content package that promotes deeper customer engagement with your products and services than traditional advertising.
Marketing
Custom Publications
Reach out to the audience in ways no one has before. Surprise them, broaden their world, and open up an authentic conversation with a custom publication
Marketing
Enterprise Content Management
Strategic consulting and creative services to lead a brand's cross-enterprise content strategy and optimization efforts, including content calendaring, asset reuse and optimization and social media integration.
Marketing
Marketing Activation & CMM
Create your own smart repository of web and marketing content that help ensure that brand assets are compliant, easily versioned and consistent. Provide your sales team with fast and easy access to reach out to customers with accurate and relevant information.
Marketing
Training & Education
Training & Education provides you with the ability to develop and deploy a customized learning management system that delivers your coursework and training programs with impact. Designed to reflect your brand, this turnkey platform is fully-hosted, managed, and supported to enhance your strategic business initiatives.
Marketing
Brand Strategy and Activation
From brand strategy to social media and analytics to branded content, we help you develop campaigns that drive customer engagement.
Marketing
Corporate Communications
Whether its executive speech writing, thought leadership programs, or annual reports, our corporate communications offerings provide you with access to expert writers who will develop content based on your individual needs.
Marketing
Database as a Service
In this day and age, an up-to-date database is at the core of success and key in being able to reach your target customer.  It is essential to have a detailed, comprehensive, view of your customers and prospects. Analyzing your data can be a time consuming process.  Hanley Wood can help assess every element of your client set and put the pieces into place to ensure you are confident and successful.
Marketing
Lead Generation
Leveraging intelligence—the power of data insights and analysis to help you invest capital, mitigate risk, and develop targeted leads that increase sales.
Marketing
Research
Surveys and research programs help businesses find and classify customers, understand market behaviors, and hone their brand message. With access to potential customers and strategic insight into the residential and commercial building industries, Hanley Wood can design, develop, deploy, and analyze research programs that result in actionable intelligence.
Marketing
Video Strategy and Production
Video is one of the fastest growing segments online today. Hanley Wood offers turnkey video solutions for customers looking to promote their brands, products and training to their target audiences.