Market Intelligence: Market Analysis

THE WOODLANDS MARKET STUDY

Challenge: Evaluate The Woodland’s builder programs and determine if Metrostudy could suggest strategic changes that might lead to increased new home sales.

Solution: Analyzed the housing supply and demand in the surrounding submarket, as well as the Greater Houston Area. Suggested a repositioning pricing strategy to better compete with re-sales in the area.

Results: New home sales increased by 50% the following year while the Houston market continued to decline. The Woodlands market share of home starts increased from 2.8 percent in 2009 to 4.1 percent in 2010.

 the woodlands image