Lead Generation


Challenge: Ferguson, one of the largest suppliers of construction related products and services to multiple segments of the construction sector, wanted to generate qualified kitchen and bathroom leads to funnel to its top remodeler clients.

Solution: Hanley Wood Strategic Marketing Services created a B2C Telemarketing campaign to obtain information about upcoming kitchen and bath purchases and buying patterns. We identified key demographics to better target telemarketing efforts and created a script and follow-up questions.

Result: Prospects in 37 markets were surveyed and 1,038 qualified sales leads were generated.