Your Audiences. Your Objectives. Brand-Building Connections
Name an audience that’s pivotal to your organization’s growth and profitability: Customers. Prospects. Distribution partners. Employees.
Now challenge us with a strategic objective: Reposition the brand. Launch a new product. Exert thought leadership. Generate and nurture leads. Enable the sales force. Cultivate employee brand stewardship.
Our full-service agency team, Hanley Wood Marketing (HWM), has nearly 30 years of experience supporting corporate marketers and communicators with programs and campaigns that reach and engage key audiences to accomplish big, measurable brand and business goals.
Deep Content Expertise
Today, more than ever, what enriches and sustains audience connections and relationships is content. Value-adding information, interactions and experiences. Communications that inform, educate, even entertain.
HWM is among the nation’s more experienced and award-winning strategic content firms. We produce highly integrated programs and customized engagement touch points and tools. Our solutions attract your customers and prospects into online communities and conversations, keep your lead funnel flowing, and empower your sales reps and dealers to be more efficient and effective.
Unique Execution Versatility
Your HWM team can deliver on-strategy, on-time against virtually any program or project requirement, saving you the inefficiency of finding and managing multiple specialty service providers. Our capabilities include:
- Analytics and KPI reporting
- Application development
- Brand strategy
- Campaign and program management
- Content marketing
- Custom publishing
- Direct marketing
- Email marketing
- Event marketing
- Mobile marketing
- Sales support systems and tools
- Social media management and listening
- Web design and development