News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
IAB, produced by Ovum / September 24, 2013
2013 IAB and Ovum Study
Brand marketer mobile budgets surged 142 percent between 2011 and 2013, according to IAB analysis of figures released in this new IAB study, produced by Ovum, which updates the landmark “Marketer Perceptions of Mobile Advertising” survey of 2011. This finding supports the prior study’s prediction that brand marketers’ mobile advertising budgets were on the uptick. In addition, the survey showed that the number of marketers who maintained annual mobile budgets exceeding $300,000 more than quadrupled, rising from merely 7 percent in 2011 to 32 percent thisRead More
Scott Yates / CRM Buyer / September 4, 2013
Back in the days when marketing meant “going to market,” sales success was about location: the best street corner for your market stall, or the best intersection in town to set up your wares. Now, with many products and services, the entire world is your location. Getting noticed is not about where your company has its business, but about how it gets found in Internet searches.
Do you remember walking by telephone poles at downtown intersections 10 or 20 years ago and seeing them covered in fliers, placards and notices? If it was a really popular intersection, there were probably several
Steve Smith / MediaPost / September 3, 2013
“Native advertising” enjoys the benefit of being a publishing craze without a definition. For some, the purest form (and I use that term advisedly) makes promotional content look and feel so much like the formal editorial around it that consumers experience it (or perhaps are tricked into thinking) it is just another article. In a series of excellent editorials, our own Bob Garfield has been arguing aggressively that so-called “native” advertising or “sponsored content” really operates by subterfuge: the expectation that readers will in fact conflate editorial with promotionalRead More
Stephanie Miller / ClickZ / August 19, 2013
We live in an age where the Mad Men of advertising wrestle with the Math Men of marketing analytics. Is the creative the most important element? Is the data? I say, “Pooh” to anyone trying to have this debate. The fact is that data-driven marketing is only successful when both parts of our brain, our teams, and our attitudes are in play.
- Creatives benefit from improved insights, informed (and predictive) personas, better strategic direction, and lots of proof that their brilliance works!
- Quants benefit from real-time data inputs and messaging that engages and feeds the analytics
New SIIA/ABM Survey: 96 Percent of Business Media Users Rely On Trade Magazines and Websites To Make Purchase Decisions
Laura Greenback / SIIA / August 6, 2013
ABM, a division of SIIA, today released research – “the Value of B-to-B”– showing that business-to-business media, including events, magazines, websites and more, are extremely effective in connecting buyers and sellers. The Value of B-to-B report was sponsored by Adobe Systems Inc. and supported by marketer organizations ANA, ISBM and BMA, as well as eight trade publishing companies. Some key takeaways include:
- Trade media have reach: 96 percent of media users polled visit b-to-b websites and read print magazines. 73 percent visit these websites at least weekly, and