News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Joe Laszlo / IAB / July 11, 2013
For marketers just getting their feet wet in mobile, it can be hard to understand return on investment. At the macro level, spending on mobile advertising is booming (new research from IAB and IAB Europe pegs mobile ad revenue at $8.9 Billion USD worldwide in 2012). However, an overly narrow view risks undervaluing the benefits that mobile advertising brings. That’s why we are pleased to unveil the newest IAB Mobile Center web tool: Mobile Value.
Mobile Value enables a holistic view of the multi-channel impact of mobile advertising. Our calculator consists of a series of simple, fill-in-the-blankRead More
The Bots Are Taking Over Solve Media Warns That Bogus Traffic is on the Rise, Resulting in Billions in Waste
Mike Shields / AdWeek / February 7, 2013
It’s Solve Media’s job to help make sure you’re not a cylon. Or a Borg, or a Dalek, or some kind of Web scraping robot. So when the company says that bot traffic is on the rise, there might be reason for Web publishers, advertisers and e-commerce companies to worry.
The company, which delivers text ads that take the place of those annoying Captcha security tools (where you have to type an illegible word to prove you’re not a robot), has released its latest Bot Traffic Market Advisory. The numbers are troubling.
According to Solve, the amount of “suspicious activity”Read More
Amir Efrati / Wall Street Journal / February 6, 2013
Google Inc. said it will require current advertisers using its AdWords online-ad system to pay for ads on some mobile devices, like tablets, for the first time.
The move is an attempt by Google to boost the prices that advertisers currently pay for mobile-device ads, thus increasing its revenues amid concerns that historically low mobile-ad prices will hurt its bottom line, said several ad-industry executives. They added that more people are accessing Google’s Web-search engine through mobile devices.
Under Google’s change, dubbed “enhanced campaigns,” theRead More