News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Erika Morphy / CRM Buyer / August 6, 2013
Brands are not necessarily convinced that mobile video will be a major platform, even after Facebook does enter the space. They have a point — any number of promising ad formats have spectacularly crashed and burned. Still, the expectation of a significant shift in this direction is strong enough that brands would do well to avoid being caught unawares.
Mobile marketers beware: A new ad format is poised to become very popular and very much in demand — and there are questions whether the mobile ecosystem will be ready to handle it.
That format is online ads. Of course, it is a channelRead More
Ben Plomion / ClickZ / July 24, 2013
Display advertising has made major leaps over the past few years; today, it’s a tool tailor-made for direct response marketers with a programmatic mindset. Unfortunately, many direct response marketers – haunted by memories of display’s days as a low-click crapshoot – remain reluctant to embrace modern display advertising. Simply put, they don’t know what performance display looks like. It’s time to debunk those myths.
Myth No. 1: Display Can Only Be Used for Brand Awareness
Right…and social media can only be used for contests. Display is muchRead More
Brad McMillen / Business 2 Community / July 18, 2013
Joe Laszlo / IAB / July 11, 2013
For marketers just getting their feet wet in mobile, it can be hard to understand return on investment. At the macro level, spending on mobile advertising is booming (new research from IAB and IAB Europe pegs mobile ad revenue at $8.9 Billion USD worldwide in 2012). However, an overly narrow view risks undervaluing the benefits that mobile advertising brings. That’s why we are pleased to unveil the newest IAB Mobile Center web tool: Mobile Value.
Mobile Value enables a holistic view of the multi-channel impact of mobile advertising. Our calculator consists of a series of simple, fill-in-the-blankRead More
Darren Slaughter / REMODELING / June 12, 2013
Advertising is a $350 billion industry — and that’s just here in the U.S. Ads are blasted out every day from more than 1,500 television stations and 12,000 radio stations, and printed in 2,000 newspapers— and goodness knows how many ads show up on smartphones and tablets.
Become a Believer
And yet some contractors still don’t believe in advertising. The reason, many will tell you, is that they have survived for years on referrals. And while referrals are the reward for doing a good job, they are not the only way to build business — especially if your remodeling company hasn’tRead More