News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Joe Laszlo / ClickZ / June 5, 2013
Working in the IAB’s Mobile Marketing Center of Excellence has been an amazing experience. We are helping to shape the media industry at a crucial time; we work with fantastic members; and there is always something new to learn. But it’s not without its share of headaches. Ironically enough, one of them comes from what is seemingly the easiest question we get asked: “What is mobile?”
“Mobile” means different things to different constituencies. Some opt for a device-centric approach: mobile is smartphones and maybe tablets, and maybe netbooks or e-readers,Read More
Vince Giorgi / Hanley Wood Marketing / May 10, 2013
I’m not as worked up about the spectre of native advertising as some other people in marketing and media seem to be.
Maybe I’m suffering a mild case of cognitive frostbite after an extraordinarily long winter up here on the frozen tundra.
Or maybe I’m simply not recognizing or appreciating all the potential dilemmas native advertising presents.
But I’m just not overly concerned that various forms of “sponsored,” “advertorial” or — to put it simply — “paid” content might find their way into, or around the edges of, content streams producedRead More
Peter Minnium / iab / April 3, 2013
I am not a native advertising expert, but I am an ad pro—and I know bad advertising when I see it. Just because an ad is designed specially to fit on a digital content page, I am not giving it a pass on quality. The truth is that most all so-called “native advertising” is crap. To be fair, most all advertising is quality-challenged, including offline and on. This is the main problem we should all be working to address.
Mike Damora / REPLACEMENT CONTRACTOR / March 19, 2013
Is Angie’s List a public service provider or an online lead generator?
Angie Hicks no longer owns Angie’s List, but her story warms hearts. Her story is that she was “inspired by the frustrations her co-founder had trying to find reliable contractors in suburban Columbus,” and thereafter went door to door in that Ohio town signing up subscribers for a listing service where members could share their experiences — typically in the form of reviews — about contractors and other businesses they had used. That was in 1995.
Today Angie’s List has more than a million members in more thanRead More
Is Mobile Phoning It In? The IAB’s Anna Bager on the challenges facing the still-nascent advertising medium
Mike Shields / AdWeek / February 11, 2013
Anna Bager is VP and GM for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad units for the fledgling medium. She recently sat down with Adweek to talk about the state of mobile marketing.
Obviously, mobile is growing like crazy. Yet there almost seems to be a frustration in the industry that things aren’t better. Why?
I think you’re right. There’s a little bit of frustration. It’s funny. For years, everybody was saying, “Mobile is never going to work.”