News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Joe Laszlo / IAB / July 11, 2013
For marketers just getting their feet wet in mobile, it can be hard to understand return on investment. At the macro level, spending on mobile advertising is booming (new research from IAB and IAB Europe pegs mobile ad revenue at $8.9 Billion USD worldwide in 2012). However, an overly narrow view risks undervaluing the benefits that mobile advertising brings. That’s why we are pleased to unveil the newest IAB Mobile Center web tool: Mobile Value.
Mobile Value enables a holistic view of the multi-channel impact of mobile advertising. Our calculator consists of a series of simple, fill-in-the-blankRead More
Darren Slaughter / REMODELING / June 12, 2013
Advertising is a $350 billion industry — and that’s just here in the U.S. Ads are blasted out every day from more than 1,500 television stations and 12,000 radio stations, and printed in 2,000 newspapers— and goodness knows how many ads show up on smartphones and tablets.
Become a Believer
And yet some contractors still don’t believe in advertising. The reason, many will tell you, is that they have survived for years on referrals. And while referrals are the reward for doing a good job, they are not the only way to build business — especially if your remodeling company hasn’tRead More
Joe Laszlo / ClickZ / June 5, 2013
Working in the IAB’s Mobile Marketing Center of Excellence has been an amazing experience. We are helping to shape the media industry at a crucial time; we work with fantastic members; and there is always something new to learn. But it’s not without its share of headaches. Ironically enough, one of them comes from what is seemingly the easiest question we get asked: “What is mobile?”
“Mobile” means different things to different constituencies. Some opt for a device-centric approach: mobile is smartphones and maybe tablets, and maybe netbooks or e-readers,Read More
Vince Giorgi / Hanley Wood Marketing / May 10, 2013
I’m not as worked up about the spectre of native advertising as some other people in marketing and media seem to be.
Maybe I’m suffering a mild case of cognitive frostbite after an extraordinarily long winter up here on the frozen tundra.
Or maybe I’m simply not recognizing or appreciating all the potential dilemmas native advertising presents.
But I’m just not overly concerned that various forms of “sponsored,” “advertorial” or — to put it simply — “paid” content might find their way into, or around the edges of, content streams producedRead More
Peter Minnium / iab / April 3, 2013
I am not a native advertising expert, but I am an ad pro—and I know bad advertising when I see it. Just because an ad is designed specially to fit on a digital content page, I am not giving it a pass on quality. The truth is that most all so-called “native advertising” is crap. To be fair, most all advertising is quality-challenged, including offline and on. This is the main problem we should all be working to address.