News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Ekaterina Walter / ClickZ / July 17, 2013
There is an ongoing debate over which is the best group of people to use to spread the message of your brand: influencers or advocates. Let’s have a look at both groups to see why you would work with them and the benefits and drawbacks of each.
Influencers are people who have a wide reach and many followers. They may be celebrities or they may be influential figures in their industries: experts, bloggers, columnists, or authors. They may be several of these things at once. The main reason that a company would use influencers is because of their reach: that they can convey a message to many peopleRead More