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Amir Efrati / Wall Street Journal / February 6, 2013
Google Inc. said it will require current advertisers using its AdWords online-ad system to pay for ads on some mobile devices, like tablets, for the first time.
The move is an attempt by Google to boost the prices that advertisers currently pay for mobile-device ads, thus increasing its revenues amid concerns that historically low mobile-ad prices will hurt its bottom line, said several ad-industry executives. They added that more people are accessing Google’s Web-search engine through mobile devices.
Under Google’s change, dubbed “enhanced campaigns,” theRead More