News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Jim Cory / REMODELING / June 6, 2013
Business How-To: Sell Universal Design
There are two customer groups when it comes to selling aging-in-place or universal design.
Group One consists of the people who need it or may need it and can afford it but don’t want it — that is, baby boomers with bucks.
Group Two — call them “people with issues” — are coming from a completely different place. They need and want this type of renovation now, and if they can afford it the only question may be whether you’re the contractor who can provide the solutions they need.
Louis Tenenbaum, remodeling consultant and author of Aging in PlaceRead More