News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
John Kearney / Sales Benchmark Index / October 3, 2013
Planning for 2014 requires a fresh look at the metrics that will determine success. As noted by my colleague Vince Koehler, Marketing has adopted new capabilities. These capabilities force Marketing to transition to new metrics for determining effectiveness. Similarly, sales reps and managers require a new set of capabilities. Sales Operations must transform its reporting to track these key capabilities.
These are either in addition to, or in place of, your standard metrics tracked. They are all leading indicators that can help you forecast success in 2014. In this post weRead More
Avinash Kaushik / Occam's Razor / September 30, 2013
Two things I love a lot:
1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful.
2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others.
This post is at the intersection of those two lovely things.
Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge.
We’ll start with digital at the highest strategic level, which leads us into contentRead More
David Meer, partner, Booz & Company / Strategy + Business / September 18, 2013
Imagine for a moment the following scenario: You and your fellow members of the senior leadership team are gathering in the conference room for a regular meeting with the CEO. She starts talking about a recent global economic forum where there was a lot of buzz about a technology that promises—or threatens—to turn the business world upside down. She turns to the group, with particular glances toward the chief marketing and chief technology officers, and asks, “What’s our strategy for dealing with this? Are we ready?” During the next few weeks and months, task forces form, new peopleRead More
Parth Mukherjee / ClickZ / September 24, 2013
Enough and more has been written about the importance of big data. So I will not labor the point any further. These large, complex, disparate, and rapidly changing data sets offer the world of display advertising many advantages. Retargeting too utilizes big data in order to improve the experience for the consumer and also the results for the brand or the marketer.
What kinds of data are used in retargeting?
The two main types of data captured and mined for retargeting are user data and product data.
User data refers to the millions of users who visit the brand website and exhibit different formsRead More
Dustin Clark / Business 2 Community / September 26, 2013
A marketing staff is only as good as its ability to bring in business and justify its budget. The best Chief Marketing Officers and Directors of Marketing know that proving ROI is the bottom line. And yet marketers keep making the same mistakes. Here are three digital marketing blunders that you can’t afford— and how to avoid them.
Planning without research
“Digital marketing strategy” is so common a phrase now that it’s not even buzzworthy. But when CMOs and their marketing departments get in a rush to adopt the latest social media, inbound and content marketing practices, they often