News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Tracy Gold / Content Marketing Institute / November 24, 2014
Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms on a frequent basis, how is a mortal content marketer supposed to keep up?
We’ve collected advice from Content Marketing Institute contributors that will help content marketers navigate SEO even as search engine optimization evolves. Check out the following SEO checklist to make sure your content marketing is set up for success.
1. Document your SEO strategy
Let’s start with your plan as soon as you finish reading this post: If you haven’t alreadyRead More
Jesse Noyes / Content Marketing Institute / November 3, 2014
“What’s more important in content marketing, quantity or quality?”
I can’t tell you how many times I’ve heard this question. The debate wages eternally. But my answer is always the same: “Consistency.”
At Kapost, we publish a lot of content – more than 200 assets per quarter. But quantity doesn’t mean much without consistency. Whether you’re publishing one blog post per week or every day, what matters most is that you deliver good content within an established cadence. Your audience should know what to expect and when to expect it.
Many organizations fail on the consistencyRead More
MarketingProfs / October 1, 2014
The secret to content marketing success: document a strategy and adhere to it.
Two critical factors differentiate great content marketers from the rest: having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.
Just 35% of content marketers have a documented content marketing strategy, although 48% say they have one but it’s not documented, the B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America study found.Read More
Eloqua / September 15, 2014
When Google came out with their Zero Moment of Truth reports, there was a lot of highly compelling data points that made CEOs, CMOs and sales heads have to stop and reconsider almost everything they are doing; at least as it pertains to marketing.
For those less familiar with the Zero Moment of Truth (ZMOT), it can best be defined as “the invisible moment by which a consumer makes a decision about a brand.” It can occur on their mobile device, while chatting on a social network or when they search for information and the results that ensue.
Some of the highlight reel data points of the ZMOT studyRead More
Pawan Deshpande / Content Marketing Institute / August 24, 2014
These days, content marketing teams are expected to create content in all shapes and sizes. Following the advice of content marketing sages, we’re posting tweets every few hours, blogging every day, podcasting every week, publishing an eBook every month… and the list goes on. Trying to keep up with the seemingly insatiable demand, content teams often feel overwhelmed and stretched too thin. Even worse, all this frenetic activity often lacks an underlying strategy or focus.
But it doesn’t have to be this way. Back in 2010, I proposed the Content Marketing Pyramid — a strategy thatRead More