News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Alex Kantrowitz / AdAge / July 16, 2014
Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new study conducted by Forrester in conjunction with the Business Marketing Association and and the Online Marketing Institute.
Just over half — 51% — of marketers told Forrester their content marketing efforts are only somewhat effective; 27% rated the strategy as “neutral”; 6% said it was somewhat ineffective at delivering value; 1% said it was not effective at all.Read More
Verónica Maria Jarski / MarketingProfs / June 17, 2014
Want to ensure your B2B online marketing program is effective? MarketingProfs has shared an infographic by Circle Studio that can help you create a successful B2B online marketing program.
It breaks down B2B online marketing into six essential components: strategy, content marketing, traffic generation, lead generation, lead management, and analytics and measurement.Read More