News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
In Search of Marketing Excellence: Ten Differences Between High-Performing and Low-Performing Companies
Christine Moorman / Forbes / January 15, 2013
Marketing excellence—marketing leaders strive to attain it and marketing professors strive to dissect it. For the first time, The CMO Survey-August 2012 asked top marketers “How would you rate your company’s marketing excellence?” on a 7-point scale where 7=one of the best in the world, 6=a leader but not one of the best, 5=strong, 4=good, 3=fair, 2=weak, 1=very weak. The mean score was 4.4 (standard deviation=1.4). Figure 1 contains the full distribution of responses.
Figure 1. Marketing Excellence Ratings in Companies
Over time, The CMO Survey will develop a longitudinalRead More
Beth Negus Viveiros / Chief Marketer / January 9, 2013
Connecting by social media is great, but if you want to make an impression to a business contact, try going old school, with a handwritten note.
“I call it a 45-cent investment plan,” says Andrea Nierenberg, president, Nierenberg Consulting Group, noting that while marketers must of course embrace every bit of technology at their disposal, a handwritten follow-up note to a sales call, job interview or meeting at a conference can help differentiate a company.
“When I talk to hiring managers, they say of course send an email as a follow-up, but that it’s nice to get something in the mailRead More
Jacob Gube / Mashable / September 12, 2011
Writing content for web users has its challenges. Chief among them is the ease with which your content is read and understood by your visitors (i.e. its readability).
When your content is highly readable, your audience is able to quickly digest the information you share with them — a worthy goal to have for your website, whether you run a blog, an e-store or your company’s domain.
Below are a handful of dead-simple tips and techniques for enhancing the usability and readability of your website’s content.
These tips are based on research findings and suggestions by well-regardedRead More