News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Per Pettersen / MarketingProfs / October 17, 2014
Affiliate marketing may be decades old, but it is still a challenge—even for the savviest e-commerce leaders.
Marketers struggle to decipher affiliate performance. Maximizing campaigns to boost an organization’s bottom line can seem like a pipe dream to a marketer.
Moreover, identifying and securing high-performing affiliate relationships often prove to be labor-intensive. Analyzing campaign effectiveness is an even more daunting beast.
Until recently, brands have had only one option for affiliate marketing: partner with a network and hand over big cash for the privilege.Read More
Craig Webb / ProSales / August 13, 2014
Think of your LBM life for the past seven years as like being in a triathlon.
The housing crash tossed you into the swimming part of the race, forcing you to focus on not drowning. When at last you stagger onto dry land, you can see blue skies, but you know the race isn’t over. For this leg, you climb onto a bicycle and continue the race in a new way. But unlike the swimming or running sections of the event, this leg won’t be decided solely based on how hard you work. It also will hinge on how good your bicycle is.
In the building material supply triathlon, data is that bicycle, and it’s already helpingRead More
Jason Bowden / Social Media Today / September 3, 2014
Branding is a representation of the market identity of a company. It is a tool by which a company is able to build their own identity, to communicate what their products are, the quality of their services and the projection of their business reputation and trustworthiness. In order to promote branding, brand marketing, search engine optimization and digital marketing are just among the funnels of marketing tactics that brand companies utilize in promoting their brands, products and services to their target consumers. However, whatever kind of marketing tactics that companies may use inRead More
Charlotte Woolard / B2B Online / October 8, 2013
In 2011 marketers at Citrix Systems found themselves facing a lead-quality problem. The company effectively leveraged lead-generation tactics, including webinars, product demonstrations and search, but it struggled to predict conversions. Plus, marketing was funneling more leads to the sales team than the representatives could handle.
“We were plugging the funnel with poor quality leads,” said Eva Tsai, director-marketing operations for the cloud services company.
So Citrix implemented a Big Data initiative to help it increase the efficiency of its sales team. The overhaulRead More
David Meer, partner, Booz & Company / Strategy + Business / September 18, 2013
Imagine for a moment the following scenario: You and your fellow members of the senior leadership team are gathering in the conference room for a regular meeting with the CEO. She starts talking about a recent global economic forum where there was a lot of buzz about a technology that promises—or threatens—to turn the business world upside down. She turns to the group, with particular glances toward the chief marketing and chief technology officers, and asks, “What’s our strategy for dealing with this? Are we ready?” During the next few weeks and months, task forces form, new peopleRead More