News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Parth Mukherjee / ClickZ / September 24, 2013
Enough and more has been written about the importance of big data. So I will not labor the point any further. These large, complex, disparate, and rapidly changing data sets offer the world of display advertising many advantages. Retargeting too utilizes big data in order to improve the experience for the consumer and also the results for the brand or the marketer.
What kinds of data are used in retargeting?
The two main types of data captured and mined for retargeting are user data and product data.
User data refers to the millions of users who visit the brand website and exhibit different formsRead More
Kate Maddox / BtoB / September 17
B2b marketers are getting more adept at using data and analytics, but they need to make a better case to financial and business leaders at their companies to demonstrate the value of marketing, according to a report from Forrester Research.
The report, “B2B Marketing Measurement Needs an MBA,” was based on an online survey in May of 174 b2b marketers, conducted jointly by Forrester, the IT Services Marketing Association and VisionEdge Marketing.
The survey found that while 60% of respondents agreed that marketing has become more adept at using data and analytics to improve its efforts,
Stephanie Miller / ClickZ / September 16, 2013
“Big data” has become a catchall term for the vast amount of information generated by our digital lifestyles, and the analytics techniques for dealing with it all to improve marketing, products, and business intelligence. It’s become very fashionable to decry the value of “big data” for marketing, with many pundits and consultants calling it “no big deal.”
I believe in “big data” just like I believe in the power of all data to transform our lives. Just look at the powerful applications already emerging in healthcare, world hunger,Read More
Peter Goldstone, CEO / Hanley Wood / August 14, 2013
I was speaking with Metrostudy chief economist Brad Hunter at a recent company gathering, and he told me a story that brought the housing bubble into perspective. He said that during the bubble years of 2002-2005, demand was “illusory” because many builders, developers and lenders had no idea how many homes being sold (even in their own projects) were being bought by people who had no intention of ever living in the homes.
Now imagine if builders, developers and lenders had paid closer attention to their data. Would they have continued to build and lend at a break-neck pace? As the negativeRead More
eMarketer / August 6, 2013
Marketers seek to widen their use of data in campaigns
Big Data has become a routine talking point for digital marketers, but are they merely paying the subject lip service, or shifting dollars as a result of their analysis? According to data management platform provider BlueKai, data-driven marketing has seen a 227% increase over the course of H1 2013. BlueKai surveyed marketing executives and media buyers worldwide in June, finding that 91% of respondents agreed that the use of data figured prominently into segmentation and targeting strategies.Read More