News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Peter Goldstone, CEO / Hanley Wood / August 14, 2013
I was speaking with Metrostudy chief economist Brad Hunter at a recent company gathering, and he told me a story that brought the housing bubble into perspective. He said that during the bubble years of 2002-2005, demand was “illusory” because many builders, developers and lenders had no idea how many homes being sold (even in their own projects) were being bought by people who had no intention of ever living in the homes.
Now imagine if builders, developers and lenders had paid closer attention to their data. Would they have continued to build and lend at a break-neck pace? As the negativeRead More
eMarketer / August 6, 2013
Marketers seek to widen their use of data in campaigns
Big Data has become a routine talking point for digital marketers, but are they merely paying the subject lip service, or shifting dollars as a result of their analysis? According to data management platform provider BlueKai, data-driven marketing has seen a 227% increase over the course of H1 2013. BlueKai surveyed marketing executives and media buyers worldwide in June, finding that 91% of respondents agreed that the use of data figured prominently into segmentation and targeting strategies.
Ellen Valentine, Product Evangelist, Silverpop Systems / BtoB / August 1, 2013
Managing marketing data can seem like an overwhelming task. Mobile, tablets and social have all transformed the buyer landscape and the way marketers reach their customers and prospects. That said, sophisticated marketing technologies have made it easier for marketing departments of all sizes to augment their databases and “fast-path” their way to more comprehensive information on targets.
The bottom line is, your technology platform is only as powerful as the data at your fingertips. It’s well worth the time to take a careful look at your current database and how you might improve
Kristin Kovner / ClickZ / July 23, 2013
With the advent of big data and the ability to track everything, I’m reminded of Einstein’s old adage, “Not everything that can be counted counts, and not everything that counts can be counted.”
Today, we have so much data, so few insights.
Turning data into stories and insights is one of my favorite parts of digital marketing. I recently gave a talk on this topic at Digital Day for one of my clients. Over the years, I’ve delivered this talk as a workshop, as a half-day training, and as a straight presentation – it always gets great feedback. So this week I’veRead More
Michael Hemsey, / MediaPost / June 18, 2013
Is it possible that marketers have gotten Big Data wrong — or applied its tenets incorrectly? Five years into its use, it’s starting to look that way. A growing number of data scientists and information analysts are pushing back, giving Big Data a definitional rethink.
And maybe marketers should too.
To date, Big Data has been defined by the “three Vs” or Volume, Variety, and Velocity. That means the amount of incoming data, source diversity and the speed it accumulates. Or, as a colleague of mine says: “Big Data is any information set beyond your organization’s ability to handle.”Read More