News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Michael Hemsey, / MediaPost / June 18, 2013
Is it possible that marketers have gotten Big Data wrong — or applied its tenets incorrectly? Five years into its use, it’s starting to look that way. A growing number of data scientists and information analysts are pushing back, giving Big Data a definitional rethink.
And maybe marketers should too.
To date, Big Data has been defined by the “three Vs” or Volume, Variety, and Velocity. That means the amount of incoming data, source diversity and the speed it accumulates. Or, as a colleague of mine says: “Big Data is any information set beyond your organization’s ability to handle.”Read More
Jon VanZile / BtoB / June 24, 2013
The days of mom-and-pop shops offering an individualized customer experience have mostly become a thing of the past, but the growth of Big Data may be bringing customization back.
Increasingly sophisticated data gathering and analysis now enable marketers to identify online prospects and speak directly to their personal needs. Companies such as Amazon, with its product recommendation system, have done that for years, but b2b personalization may finally be catching up.
Today, b2b marketers are using personalization both for in- and outbound marketing efforts, in desktop, and to a lesser
Steve Smith / MediaPost / June 23, 2013
It was both curious and revealing that at a conference focused on data, there was so much talk about humanity, authenticity and voice in marketing. This is one of the themes that emerged from the Brand Marketers Summit last week in Kohler, Wisconsin. The ironic end result of Big Data and data-driven marketing is a more human-like relationship with the customer. The massive number of inputs and data types now pouring in to marketers from offline, online, whether it is transactional, behavioral or attitudinal, add up to a more nuanced and detailed portrait of the customer.
Until now most companiesRead More
Amanda Maksymiw / Content Marketing Institute / May 20, 2013
To date, the term “Big Data” garners about 1.64 billion search results, and counting. The data scientist has been called the sexiest job of the 21st century. Big Data has been described by McKinsey and Company as the next $100 billion dollar opportunity. So, what is it, exactly?
Big Data is the massive amounts of data that are being created every minute.
Let’s think about the amount of data that is created on social media channels alone. According to an infographic from Domo, every minute 100,000 tweets are sent, 347 new blogs are posted on WordPress, 48 hours of video are loaded to YouTube,Read More
Adria Saracino / ClickZ / May 21, 2013
Big data is fast becoming more than just a buzzword. In fact, according to a report conducted in 2012, the big data market is predicted to be worth $47 billion by 2017, reaching $18.1 billion in 2013 alone.
But don’t let the term “big data” mislead you. Numbers and stats are useless without a host of people to organize and draw meaning from the raw data and turn it into products and campaigns. This process requires a unique combination of the creative, analytical, and interpersonal skills so often siloed into different departments and job roles. As big data rises, so, too, willRead More