News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Mike Thimmesch / Trade Show News Network / July 21, 2013
Earlier this year, I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.” Some readers were amazed at the wide range of skills and tasks booth staffers require, while other readers wanted to share with their naïve peers just how much staffers actually do.
That led me to think about the job of your biggest booth staffer. And I’m not talking about that body builder from sales, or the big cheese CEO. I’m talking about your trade show booth.
Trade show displays are multitasking marvels made of metal, wood, fabric and more. Just like your booth staffers, they’veRead More
Oliver Richardson / Trade Show News Network / June 14, 2013
In recent years, the expectation for events to be more interactive, collaborative and participatory rather than simply passive experiences has increased dramatically and technology is playing a major role in helping planners achieve this – from the noise created by social media before, during and after an event to technologies which enable the audience to engage more actively with the content and with each other.
I wanted to share some cool technology ideas that can help you make your event or your participation in an event more interactive and therefore more engaging:
Mobile AugmentedRead More
Tom Nightingale / BtoB / May 20, 2013
“I just flew in from Dallas and boy are my arms tired.” This joke allegedly dates back to the vaudeville era. And while the joke is ancient and hasn’t gotten any better with time, neither have many tradeshow efforts. Last week I was at a B2B conference that included an exhibition floor.
I was amazed that in this day and age, when magazines and Google offer countless tips (Google returned over 23,000 hits when I searched for “trade show best practices”), we still see horrible booths and deplorable show floor etiquette. Sure, some companies really had their houseRead More