News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Dennis Harrington / Hanley Wood / September 26, 2013
The U.S. housing recovery has put building product manufacturers (BPMs) to the test. Most BPMs have aggressively seized the warming economy to ramp up production, marketing and sales. A few have even taken steps to leapfrog their way to product category leadership.
Then there’s Ply Gem.
Today the Cary, NC-based exterior building products company stands out as a striking example of how to respond to changing market conditions. Their remarkable string of recent initiatives has transformed the 70 year-old company into a $1.5 billion media-smart, brand-centric BPM powerhouse.
Today theirRead More
WASHINGTON, D.C. (September 26, 2013) – Hanley Wood, the premier media, event, information and strategic marketing services company serving the residential, commercial design and construction industries is pleased to announce the winners of its 1st Annual Brand Builder Awards contest.
The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industry. The competition is designed to honor the organizations that have demonstrated superiority in their ability to develop, create,Read More
Tom Rousseau / Hanley Wood / September 16, 2013
Is your sales team always barking about their leads not being high quality?
As you may know—or not know—Hanley Wood in the past year has invested in demand generation and sales automation talent in a big way. (Our practice leaders have been doing this for more than 50+ years when combined altogether.) In addition, we have invested in new technologies around demand generation and marketing, and sales automation services. Now executing 30 or more new and successful demand generation programs, here are some of the most common conversations we have with marketers and their decision
Metrostudy / August 27, 2013
A leading building product manufacturer wanted to move the customer conversation from price to value. Metrostudy delivered an enabling sales solution that elevates the company’s sales representatives from vendors to trusted partners.
In the battle to claim their fair share of orders from a resurgent home construction industry, building product manufacturers (BPMs) are aggressively moving to lock-up relationships with contractors. As a substantial improvement to old school promotional tactics like discounts, rebates, co-op dollars and other sales incentives BPMs use
Matt Ogden, managing principal, Building Industry Partners / PROSALES / July 23, 2013
Making sense of the recent flurry of building-products public offerings
In the past two months, three familiar building products names—Ply Gem, HD Supply and Stock Building Supply—have all filed for or completed initial public offerings (IPOs), their first sale of equity shares to the general public in exchange for capital.
We tend to think of IPOs as a stage reserved only for select private companies that have posted years of stellar growth or financial performance; the major league debut of sorts for minor league phenoms. We also associate IPOs with an exit or liquidity event;Read More