News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Hanley Wood is pleased to announce the nominees for the 1st Annual Brand Builder Awards. The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Award categories included everything from digital and social media creations to mobile and print campaigns.
This competition was designed to honor the organizations that demonstrated superiority in their ability to develop, create, implement and execute marketing strategies and tactics that define excellence. These are theRead More
Jasmine Sandler / ClickZ / July 24, 2013
One of the greatest assets your company has for online marketing is the CEO. Nurturing her personal brand enhances the company’s brand. Given the ease of social media and other online channels, not using the CEO is a lost opportunity to cultivate the company’s image in the minds of the media, prospects, customers, and other decision-makers.
Do personal branding online right and the result is a big boost to the company’s top-of-mind brand awareness, lead generation, and competitive edge, all of which lead to increased sales, market share, and revenue.
Earlier this year,Read More
Paul Chaney / ClickZ / July 10, 2013
Rick Warren’s popular book, “The Purpose Driven Life,” begins by asking, “What on Earth am I here for?” It’s an important question and one that not only individuals should grapple with, but brands as well. Is our purpose merely to shift stock, or is there a greater reason for being?
Taking Warren’s question into consideration, one way to sell successfully via social commerce is to lead with a purpose, not a pitch. Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with yourRead More
Bob Powers / Hanley Wood Marketing / June 27, 2013
A brand’s voice is at least as important as its identity and design look and feel. By speaking in a consistent voice with a distinct personality and point of view, your audiences will recognize you more quickly and relate to you more fully.
But first, a caveat. Creating a brand voice is not the same thing as following a style guide. Style guides like the AP manual are rule books that illustrate correct usage and proper punctuation — the kinds of things we learned in grammar class.
A brand voice includes but goes beyond all that, by making the content more engaging. It’s a form of writing that feelsRead More
Steve Smith / MediaPost / June 23, 2013
It was both curious and revealing that at a conference focused on data, there was so much talk about humanity, authenticity and voice in marketing. This is one of the themes that emerged from the Brand Marketers Summit last week in Kohler, Wisconsin. The ironic end result of Big Data and data-driven marketing is a more human-like relationship with the customer. The massive number of inputs and data types now pouring in to marketers from offline, online, whether it is transactional, behavioral or attitudinal, add up to a more nuanced and detailed portrait of the customer.
Until now most companiesRead More