News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Lauren Hunter / BUILDER / February 20, 2015
Keeping costs down is always a concern among builders, but perhaps not the biggest concern when it comes to product selection. For its 2015 Brand Use Study, Builder magazine surveyed nearly 2,300 home builders on their brand preferences in 70 product categories. For 45 of those categories, builders were asked to rank a series of factors that contribute to their product selections. Rather than price, product performance received the highest ranking in 43 out of 45 categories, followed by availability of products from their dealer, warranty, and then price.
There were only two categories inRead More
Washington, DC – February 19, 2015 – Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, has unveiled the findings of the 2015 BUILDER Brand Use Study to its building product manufacturer customers. Results from this year’s study show continued movement in brand leaders compared to 2014, and an increase in willingness among builders to try new brands.
For more than 20 years, BUILDER – the leading media brand for the residential construction industry, has issuedRead More
WASHINGTON, DC (November 25, 2013) — Builders are demonstrating a greater willingness among builders to try new brands and a greater emphasis on product performance for the brands they use, according to the BUILDER 2014 Brand Use Study released today by Hanley Wood.
For more than 20 years, the BUILDER Brand Use Study has proved to be one of the most-anticipated industry resources for trends and information. This year’s study was conducted in collaboration with Readex Research and represents a sample of 74,669 builders, builder/developers and general contractors.
“The BUILDER BrandRead More