News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Lauren Hunter / BUILDER / February 20, 2015
Keeping costs down is always a concern among builders, but perhaps not the biggest concern when it comes to product selection. For its 2015 Brand Use Study, Builder magazine surveyed nearly 2,300 home builders on their brand preferences in 70 product categories. For 45 of those categories, builders were asked to rank a series of factors that contribute to their product selections. Rather than price, product performance received the highest ranking in 43 out of 45 categories, followed by availability of products from their dealer, warranty, and then price.
There were only two categories inRead More
Washington, DC – February 19, 2015 – Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, has unveiled the findings of the 2015 BUILDER Brand Use Study to its building product manufacturer customers. Results from this year’s study show continued movement in brand leaders compared to 2014, and an increase in willingness among builders to try new brands.
For more than 20 years, BUILDER – the leading media brand for the residential construction industry, has issuedRead More
Hanley Wood Appoints Katie Gerfen to Editor of ARCHITECT, BUILDER, CUSTOM HOME and Residential Architect
Washington, DC – February 19, 2015 – Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, has announced that Katie Gerfen has been promoted to serve as Editor of four prominent media brands: ARCHITECT, BUILDER, CUSTOM HOME, and Residential Architect. Gerfen will manage the team responsible for creating and aggregating all residential design related content across the network of Hanley wood digital properties, and will provide leadership on the integration of design-focusedRead More
Washington, DC – February 10, 2015 – Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, announces that seven of its industry-leading media brands have been recognized as finalists in the 61st Annual Neal Awards. The company achieved “finalist” status 16 times in this year’s edition of the Neal Awards – more than any other business-to-business media company.
The Jesse H. Neal Awards were created by American Business Media in 1955 to recognize and reward editorialRead More
Brad Hunter / BUILDER / February 2, 2015
Metrostudy has just completed its latest study, covering homebuilder projects all around the nation. The research company’s team of 400 researchers drives more than 200,000 miles per quarter visiting and collecting data through direct counts. Within Metrostudy’s national footprint, housing starts rose 2.5% between the fourth quarter of 2013 and the fourth quarter of 2014. This was a very uninspiring “top line” number, but beneath that number there is a great deal of regional variation, with some areas going up and others going down. In broad strokes, the western U.S.Read More