News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Ben Heyman / Social Media Today / March 12, 2014
Social media is free, sure. But it is not a channel to shout your messages and get people to buy your products. The ‘spray and pray’ method does not work here. Social media is social by nature. It is about developing relationships and rapport with customers and potential customers. By doing this the sale will come eventually. And that sale will also come with brand loyalty and support for life.
One of the many reasons companies join Facebook and Twitter is to be discoverable. When a potential customer searches for you online, can they find you? Step number one. But once they find you, what willRead More