News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Ty Montague / Harvard Business Review / July 24, 2013
About once a week it seems, we are reminded that CMO tenure is unusually short. I have heard figures ranging from 23 months to 45 months. Both of these numbers are astonishingly low compared to other execs in the C-Suite: eight years for CEOs and ten years for CFOs. So why is CMO tenure so short? Experts have pointed to a host of reasons: the explosion of social media, the rise of big data, general complexity and chaos, incompetence…
But what I haven’t seen is a serious discussion of the person directly responsible for the length of employment of the CMO: the CEO.
As I argue in my new book,Read More
Jasmine Sandler / ClickZ / July 24, 2013
One of the greatest assets your company has for online marketing is the CEO. Nurturing her personal brand enhances the company’s brand. Given the ease of social media and other online channels, not using the CEO is a lost opportunity to cultivate the company’s image in the minds of the media, prospects, customers, and other decision-makers.
Do personal branding online right and the result is a big boost to the company’s top-of-mind brand awareness, lead generation, and competitive edge, all of which lead to increased sales, market share, and revenue.
Earlier this year,Read More
Jon Katzenbach and DeAnne Aguirre/ strategy + business / May 28, 2013
It is striking to see how many chief executives see their most important responsibility as being the leader of the company’s culture. According to Ginni Rometty, CEO of IBM, “Culture is your company’s number one asset.” Her counterpart at Microsoft, Steve Ballmer, has said, “Everything I do is a reinforcement or not of what we want to have happen culturally.” In another typical remark from the C-suite, Starbucks Corporation CEO Howard Schultz has written that “so much of what Starbucks achieved was because of [its employees] and the culture they fostered.” ResearchersRead More