News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
CMO.com / March 20, 2015
A quick video offers you insights into digital marketing trends for 2015, but the real value is in the full report, which is available at the end of the video.
— CMO.com (@CMO_com) March 20, 2015
Demand Gen Report / October 8, 2014
The C-suite has risen their expectations for the chief marketing officer (CMO), but the lack of a holistic view of customer data is preventing CMOs — and their marketing teams — from measuring the company’s efforts. This infographic from Oracle Marketing Cloud highlights various challenges that today’s CMOs face in their effort to maximize ROI, while also providing tips to overcome these challenges.Read More
Tiffani Allen / Social Media Today / October 14, 2014
Budgeting season is upon us — and it will be 2015 before you know it. Now is the time to start planning what you want to accomplish with your marketing next year, and figuring out how much you’ll need to invest — and in what tactics and strategies — to get there.
To get you started in the right direction, we found a few studies on what CMOs are prioritizing for digital in the next year, and even the next five years. It’s important to know how the industry is trending, whether you’re the CMO or you’ll be the one carrying out the day-to-day execution. The information makes one thing, if nothingRead More
Marketing Charts / August 11, 2014
Asked to choose from 4 issues that keep them up at night, a plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern, according to data provided to MarketingCharts from a recent Korn Ferry survey.
Aside from this worry, CMOs also are concerned about staying ahead and taking advantage of digital technology trends such as social and mobile (27%), per the study, as well as by their (in)ability to demonstrate marketing’s ROI (26.5%).Read More
Ayaz Nanji / Marketing Profs / August 18, 2014
Chief marketers are optimistic about the current business environment; they also believe they can achieve senior management’s goals this year, according to a recent report from the CMO Council.
The findings were based on data from a survey of 525 global chief marketers (CMOs, executive vice-presidents, senior vice-presidents, and vice-presidents, depending on the top marketing title in each organization).
Some 81% of respondents say they believe management mandates for top-line revenue growth and market share in 2014 are realistic and attainable.
Moreover, 55% planRead More