News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Marketing Charts / August 11, 2014
Asked to choose from 4 issues that keep them up at night, a plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern, according to data provided to MarketingCharts from a recent Korn Ferry survey.
Aside from this worry, CMOs also are concerned about staying ahead and taking advantage of digital technology trends such as social and mobile (27%), per the study, as well as by their (in)ability to demonstrate marketing’s ROI (26.5%).Read More
Ayaz Nanji / Marketing Profs / August 18, 2014
Chief marketers are optimistic about the current business environment; they also believe they can achieve senior management’s goals this year, according to a recent report from the CMO Council.
The findings were based on data from a survey of 525 global chief marketers (CMOs, executive vice-presidents, senior vice-presidents, and vice-presidents, depending on the top marketing title in each organization).
Some 81% of respondents say they believe management mandates for top-line revenue growth and market share in 2014 are realistic and attainable.
Moreover, 55% planRead More
Alex Kantrowitz / Ad Age / August 13, 2014
You’d be forgiven for thinking “marketing automation” is an odd if not contradictory term. Until recently, those two words were rarely, if ever, mentioned in the same breath. The goal of marketing is to increase awareness for products and services, a mission often carried out via labor-intensive creative work. Meanwhile, automation is defined as making things happen with as little human intervention as possible.
But the shift to online media opened the door for automation to trickle into the world of
In the digital realm, marketers can see not only what messagingRead More
Accenture / August 5, 2013
With better trust and alignment, marketing and IT can create a digital marketing strategy that improves customer experiences across channels.
Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) must work more closely than ever to reach and engage today’s digital customer.1
Technology underpins and helps to shape the entire customer experience. But often, the marketing and IT organizations responsible for designing customer experiences aren’t in synch. Without a unified approach to using data insights, technology and creative strategy to orchestrate customerRead More
Lisa Nirell / Fast Company / August 1, 2013
In my previous post, I outlined the biggest barriers that keep marketing leaders in the C-suite shark tank, and prevent them from building their boardroom gravitas. How can you overcome these barriers quickly and effectively? Here’s what my best clients do:
1. Parse your CEO-influencing strategy into smaller steps. The purpose of communicating a compelling message in the CEO’s language is to generate interest; interest generates a meeting; meetings create trusting relationships; and relationships drive conceptual agreement. You need a conceptual agreement to define objectives,Read More