News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Mary Lou Denny / BUILDER / February 5, 2013
In this era of media fragmentation, the old ways of marketing your product don’t make the grade. Today, you must be able to reach your customer in different ways, weaving them together into a cohesive whole. This is where integrated marketing communications (IMC) comes in. In an IMC plan, various marketing efforts come together in seamless fashion, presenting customers with a tone and style that reinforces your brand message. Here’s how to do it correctly.
IT’S ALL ABOUT CONSISTENCY
The success of IMC hinges on the consistency of your marketing communicationRead More
Dan Roche / Media Post / January 2, 2013
Remember the days when billboards, direct mailings and television commercials were the major tools in marketing and advertising? Now, we’re all bombarded with brand messaging while playing games on our phones, embedded in articles we read online and even on screens while riding in a taxi.
Companies must not only select the best way to reach their customers among countless platforms, but they must do so in a way that grabs the attention of those talking on their phones while typing an email, and, sometimes, while watching TV. So while customers are more connected than ever, they are also moreRead More