News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Mike Thimmesch / Skyline Trade Show Tips / September 24, 2013
In the last 10 years or so there have been fundamental technological and economic changes that have rewritten the trade show rule book. Not rules like how close to the aisle your exhibit structure can be or how loud your music can play, but rules about what it takes to succeed on the show floor.
Some changes evolved slowly over the years, and some were wrenched into place almost at once. Here’s what’s changed – and how you can adapt to those changes:
1. More Uncertainty: Economic uncertainty has lasted for years, and shows little signs of going away. This makes your top company executives reluctantRead More
Betsy Zikakis / MarketingProfs / September 11, 2013
Event professionals and marketers have a wealth of tools, technologies, and platforms at their fingertips—all promising to make event organization more productive and meaningful.
At the same time, attendees have come to expect more than ever from their time and investment in meetings and events, and those expectations seem to be growing still.
Various trends are paving the way for event professionals to successfully apply event management technology and engagement-oriented strategies to address those challenges and opportunities.
At our firm, we have identified the following fiveRead More
Tom Cindric / Hanley Wood Exhibitions / September 13, 2013
I just returned from attending the Asian MICE Forum 2013 in Taipei, Taiwan. No, it is not a place where people run around mazes looking for cheese. Although, there was a discussion about a particular famous mouse that we all know.
MICE stands for meetings, incentives, conferences and exhibitions and the MICE industry in Asia is booming due to globalization. According to the International Congress and Convention Association (ICCA) 2012 statistics, the United States still ranks number one in meetings followed by Germany, Spain and the U.K. with many Asian countries not far behind.
Peter Goldstone / Hanley Wood / September 11, 2013
Technology, especially the explosion of social media, has changed the way we interact with customers and share information. It is possible– and in many cases, common — to initiate and maintain a business relationship without ever speaking to a customer in person, or even on the phone. It may be “easier” and “faster” to build a virtual relationship, but is it better?
One of the most powerful and underappreciated ways to build tangible, long-lasting business relationships is through tradeshows and conferences. In the B2B world, people attend such events because it’sRead More
Lee Price / ReputationCapital / September 4, 2013
Trade shows and industry conferences are big opportunities to generate interesting, quality content that organizers can promote well beyond the week of the event.
But conference content creation isn’t just for the event organizers. Even if your company isn’t running the event, you can take advantage of the content coming out of it.
Sponsors and exhibitors can make the most of time at a conference by thinking like content marketers. When the exhibit hall closes, or when foot traffic to your booth slows, don’t sit back and catch up on email. Instead, use your down time to create content.Read More