News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Tom Cindric / Hanley Wood Exhibitions / September 13, 2013
I just returned from attending the Asian MICE Forum 2013 in Taipei, Taiwan. No, it is not a place where people run around mazes looking for cheese. Although, there was a discussion about a particular famous mouse that we all know.
MICE stands for meetings, incentives, conferences and exhibitions and the MICE industry in Asia is booming due to globalization. According to the International Congress and Convention Association (ICCA) 2012 statistics, the United States still ranks number one in meetings followed by Germany, Spain and the U.K. with many Asian countries not far behind.
Peter Goldstone / Hanley Wood / September 11, 2013
Technology, especially the explosion of social media, has changed the way we interact with customers and share information. It is possible– and in many cases, common — to initiate and maintain a business relationship without ever speaking to a customer in person, or even on the phone. It may be “easier” and “faster” to build a virtual relationship, but is it better?
One of the most powerful and underappreciated ways to build tangible, long-lasting business relationships is through tradeshows and conferences. In the B2B world, people attend such events because it’sRead More
Lee Price / ReputationCapital / September 4, 2013
Trade shows and industry conferences are big opportunities to generate interesting, quality content that organizers can promote well beyond the week of the event.
But conference content creation isn’t just for the event organizers. Even if your company isn’t running the event, you can take advantage of the content coming out of it.
Sponsors and exhibitors can make the most of time at a conference by thinking like content marketers. When the exhibit hall closes, or when foot traffic to your booth slows, don’t sit back and catch up on email. Instead, use your down time to create content.Read More
Greenbuild brings together industry leaders, experts and frontline professionals dedicated to sustainable building in their everyday work, and a unique energy is sparked. Participants are invigorated. Inspired. They find themselves equipped to return to their jobs with a renewed passion and purpose.View Article
Sponsored by Hanley Wood, this invitation-only event spotlights the research, insights, projects, and projections from the year-long Vision 2020 editorial initiative. Programming focuses around in-depth presentations from each of the eight section chairs.Read More