News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Sponsored by Hanley Wood, this invitation-only event spotlights the research, insights, projects, and projections from the year-long Vision 2020 editorial initiative. Programming focuses around in-depth presentations from each of the eight section chairs.Read More
Rachel Sprung / Social Media Examiner / April 2, 2013
Does your business run events, conferences or similar meetings?
The ability for attendees to interact through social channels is a huge part of successful events.
Here are 4 ways to maximize the social media presence of your next event.
#1: Promote Your Hashtag Everywhere
A hashtag provides everyone with an easy way to find relevant social shares and take part in the discussion about the event.
When you are putting together materials for your event, everything should include the event hashtag.
- The hashtag should be visible on your event website (consider showing a glimpse of the tweet stream
Dan Roche / Media Post / March 5, 2013
Conferences and trade shows are nothing new for marketing professionals. They can be a great way for brands to network with current and potential customers as well as interact with peers. However, conferences also require a good deal of preparation, time and money, so if you are investing, it’s critical to prepare a conference presence that will pique visitors’ interest and encourage them to stop and ask questions.
When you’re establishing your goals for the conference (e.g., industry visibility, driving sales, better product understanding through demos, etc.), ensure that theyRead More
Your success depends on your ability to anticipate and adapt to rapid change and to understand your markets.
Foundations 2012 was the place for industry-leading insights into the vital growth drivers in 2013, better lead generation, and critical economic and policy information about the residential and commercial construction markets. Our presenters provided important, actionable insights and analysis – information that will help you make more informed business decisions. You can find full-length video presentations here along with a downloadable copy of the presentation slides.Read More
The Hanley Wood Foundations Conference is a unique customer event designed to inform sales and marketing executives in the residential and commercial design and construction industries, about the latest trends in the market, technologies shaping the marketing landscape, and ideas for generating new customers and revenue growth.View Article