News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Lee Price / ReputationCapital / September 4, 2013
Trade shows and industry conferences are big opportunities to generate interesting, quality content that organizers can promote well beyond the week of the event.
But conference content creation isn’t just for the event organizers. Even if your company isn’t running the event, you can take advantage of the content coming out of it.
Sponsors and exhibitors can make the most of time at a conference by thinking like content marketers. When the exhibit hall closes, or when foot traffic to your booth slows, don’t sit back and catch up on email. Instead, use your down time to create content.Read More
Greenbuild brings together industry leaders, experts and frontline professionals dedicated to sustainable building in their everyday work, and a unique energy is sparked. Participants are invigorated. Inspired. They find themselves equipped to return to their jobs with a renewed passion and purpose.View Article
Sponsored by Hanley Wood, this invitation-only event spotlights the research, insights, projects, and projections from the year-long Vision 2020 editorial initiative. Programming focuses around in-depth presentations from each of the eight section chairs.Read More
Rachel Sprung / Social Media Examiner / April 2, 2013
Does your business run events, conferences or similar meetings?
The ability for attendees to interact through social channels is a huge part of successful events.
Here are 4 ways to maximize the social media presence of your next event.
#1: Promote Your Hashtag Everywhere
A hashtag provides everyone with an easy way to find relevant social shares and take part in the discussion about the event.
When you are putting together materials for your event, everything should include the event hashtag.
- The hashtag should be visible on your event website (consider showing a glimpse of the tweet stream
Dan Roche / Media Post / March 5, 2013
Conferences and trade shows are nothing new for marketing professionals. They can be a great way for brands to network with current and potential customers as well as interact with peers. However, conferences also require a good deal of preparation, time and money, so if you are investing, it’s critical to prepare a conference presence that will pique visitors’ interest and encourage them to stop and ask questions.
When you’re establishing your goals for the conference (e.g., industry visibility, driving sales, better product understanding through demos, etc.), ensure that theyRead More