News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Cathy McPhillips / Content Marketing Institute / April 5, 2014
We all know a picture is said to be worth a thousand words. But to a marketer, a picture can be worth so much more.
As people are sharing more than 500 million photos a day, businesses can’t afford to ignore visual content marketing. Luckily, there are many different ways to integrate visual elements into your content marketing strategy, from creating a presence on visual marketing-specific sites to revising your existing strategy on familiar networks to include more visual elements.
With both these approaches in mind, consider the following ideas and inspirations:
Photos haveRead More
Bruce McDuffie / Content Marketing Institute / March 2014
Surveys (including those in CMI’s Benchmarks, Budgets and Trends yearly series) generally agree that approximately 90 percent of marketers are using content marketing in one form or another. Surveys also generally agree that only about 40 percent feel their content marketing efforts are effective — and only about 10 percent of marketers feel their content marketing efforts are very effective. There must be a lot of frustrated marketers out there when it comes to using content marketing strategies to grow revenue.
Although there may be many reasons for ineffective content marketing,Read More
HW.com / March 27, 2014
Are you looking to initiate a demand generation program to build a better base of sales leads? Is your current demand generation program in need of a tuneup? Hanley Wood recently held a live webinar on demand generation best practices, featuring our “Great 8″ series of questions to get you on the right track.
Christopher Baldock / Content Marketing Institute / March 26, 2014
In this post, we’ll focus on how the keyword strategies of the past have given way to a new type of strategy that can help your brand succeed in a semantic search world: an owned, paid, and earned content strategy.
Move over keyword strategy
Keyword strategies should be put to rest — at least, in the way they used to be utilized. The same thing can be said about trying to rank “on the first page.” Want to know the reason for this? Look no further than your own Google search results.
After searching for a topic, take a look at the first page. You’ll see snippets from industry experts you may know,Read More
Demand Gen Report / January 29, 2014
While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two-thirds of buyers indicate that content had a significant influence on a decision. While the buying process is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago.
Those are just some of the results of Demand Gen Report’s 2014 B2B Buyer Behavior Survey. A total of 150 B2B buyers were involved in a major purchase during the past 12 months, revealingRead More