News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Megan Marrs / Wordstream / December 17, 2013
Content marketing continues to dominate as a core component of a successful B2B marketing strategy – and we’ve got the facts to prove it. Get your flabbergasted face on, it’s time for some seriously surprising stats and facts about B2B content marketing!
Note: Most of this data is taken from the Content Marketing Institute’s B2B 2014 Report. Exceptions to this are marked.
Fact #1: 93% of B2B marketers use content marketing. Yep – almost all of them.
Fact #2: 42% of B2B marketers say they are effective at content marketing. (Only 36% felt this way last year. Way to go, that’sRead More
John Koetsier / VentureBeat.com / December 10, 2013
Too often, executives who hear about novel (and cheap) methods of marketing think they’ve found a unicorn: a mythical, wonderful, powerful, and beautiful strategy to solve all their problems, cheaply and effectively.
They’re definitely right about the mythical part.
A month ago the Content Marketing Institute published a new report, which I was perusing today for insights into an upcoming venture. This results slide caught and held my attention.
All of it makes perfect sense — except for one number:
It is not shocking that the most effective content marketers have a documented strategy.Read More
Joe Pulizzi / Business 2 Community / November 30, 2013
As you may or may not know, I earned my stripes in the publishing business, and had the opportunity to work with over 100 different B2B brands during my time there.
It’s with this experience in mind that I’d like to ask you to name the most important asset to a publisher. Is it the people? The brand image? The facility and its capabilities?
Without an audience, publishers can’t generate any revenue. No one will advertise in their magazines. No one will sponsor their email newsletters. No one will buy any direct company offers. There’s nothing but silence.
As a content marketer yourself, youRead More
Amanda Batista / It's All About Revenue / November 22, 2013
This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers.
Aimed at helping inspire your marketing engagements, the Guide features details on different types of content formats, including blogs, case studies, guest posts, infographics, mobile apps, podcasts, among many others.
In addition to providing a tactical breakdown of different content marketing examples, the Guide also provides supporting data from the CMI’s annual content marketing research, which underscores how effective marketersRead More
Jason Miller / Content Marketing Institute / November 17, 2013
Some marketing skeptics claim that infographics are dead. I disagree. I think bad infographics are dead, and always have been. Well-designed and executed infographics, on the other hand, are not just alive — they are a thriving and essential part of any integrated content marketing strategy.
With all the competition for consumer attention on the web, it takes more than just creative wording to rivet eyeballs. An infographic is a compelling way to use visual content to tell a rich story at a glance.
Here are some of the reasons why infographics are the perfect way to capture consumerRead More