News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Cathy McPhillips / Content Marketing Institute / April 5, 2014
We all know a picture is said to be worth a thousand words. But to a marketer, a picture can be worth so much more.
As people are sharing more than 500 million photos a day, businesses can’t afford to ignore visual content marketing. Luckily, there are many different ways to integrate visual elements into your content marketing strategy, from creating a presence on visual marketing-specific sites to revising your existing strategy on familiar networks to include more visual elements.
With both these approaches in mind, consider the following ideas and inspirations:
Photos haveRead More
Bruce McDuffie / Content Marketing Institute / March 2014
Surveys (including those in CMI’s Benchmarks, Budgets and Trends yearly series) generally agree that approximately 90 percent of marketers are using content marketing in one form or another. Surveys also generally agree that only about 40 percent feel their content marketing efforts are effective — and only about 10 percent of marketers feel their content marketing efforts are very effective. There must be a lot of frustrated marketers out there when it comes to using content marketing strategies to grow revenue.
Although there may be many reasons for ineffective content marketing,Read More