News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Home Innovation Research Labs / BUILDER / September 23, 2013
As the market rebounds, now is the time to XYQ (examine your quality).
Many companies downsized during the housing market downturn, and now that the market is coming back, a lot of builders, remodelers, and trade contractors will find themselves trying to keep up with growing demand while maintaining quality and profitability. Before the market shifts into full gear, now is the best time to XYQ—examine your quality—to position yourself for the rebound.
The growth will require builders and contractors to get their staff levels back up, which means training and quality management challengesRead More
Dean Zerbe / Forbes / August 19, 2013
I want to update readers — especially architects, engineers and contractors working on federal, state or local government contracts– on a little-known big tax break that is available now and that can put sometimes hundreds of thousands of dollars of cash into the pocket of your business.
What is this wonder tax break? 179D. This is the section of the tax code that provides a benefit for businesses, architects, engineers and contractors when they build or renovate a building (or design a government building in the case of an architect, engineering or contracting firm) that is energyRead More
Darren Slaughter / REMODELING / July 1, 2013
The recent events regarding Google’s Panda and Penguin updates should give anyone who uses the Web to generate business a case of heartburn. If you don’t know what I’m talking about, you can, well, Google search “Penguin” or “Panda” and how these algorithm updates relate to your website.
It turns out, that for those of you experiencing great organic traffic with Google Places or the new blended search results, trouble is only an algorithmic enhancement away.
You see, it won’t be long before the search engine optimization guys figure out a way to manipulate theRead More
Hate Contractor Lead Generation Services? “Rather than buy all your eggs, why not get some chickens?”
Shawn McCadden / The Design/Builder's Blog / April 9, 2013
On discussion groups liked LinkedIn, contractors and remodelers have been bantering about on-line lead generation services. It seems for every business owner who speaks negatively about using them, there is another who shares stories about how these services have been great for their business. For the purpose of this blog post I won’t get into the pros and cons of or any specifics about one service vs. another. Instead I’d like to offer an alternative; take control of your destiny and create your own leads.
What’s the problem?
In my opinion way too many contractors are abdicatingRead More
Diane Kittower / REPLACEMENT CONTRACTOR / May 1, 2013
Bidding on competitors’ names is legal, but is it effective?
A recent Google search by Durante Windows & Siding, in Irondale, Ala., yielded a startling result: An ad popped up offering a free estimate from “Durant Windows.”
“We clicked on it,” marketing manager Daniel Gallegly says, “and it took us to a landing page asking for contact information.” Gallegly figured out that the overseas company behind the ad generated leads and sold them to home improvement companies.
After being confronted, the company apologized and removed the ad. But who knows how many leads that tacticRead More