News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Chantal Tode / Mobile Marketer / June 20, 2013
Early mobile marketing efforts were focused heavily on leveraging data, often to the detriment of strong creative executions. This is beginning to change as marketers gain more expertise in mobile, paving the way for more visually appealing mobile campaigns in the future.
Marketers have long wrestled with which is more important to the success of their efforts: research insights or beautiful campaigns. Mobile brings some unique nuances to the conversation because of the wealth of information available about mobile users and the challenges inherent in such small screen sizes.
With thisRead More
Jude Savage / Hanley Wood Marketing / May 23, 2013
One of the most important collaborative partners an art director — or a corporate marketer — can have is a talented and experienced photographer.
Long before I was sure of myself I was counting on the creativity of the photographers with whom I work on clients’ marketing and branding projects. Their vision into my concepts and ideas helps make the marketing projects I lead more successful. Basically, they make me look good and help to make my clients happy.
Recently, when I needed a trusted collaborator for an important Sherwin-Williams advertising project, I turnedRead More