News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Paul Winans / Remodeling / August 21, 2014
“The customer is always right” is an axiom that has been around for at least 100 years. The basic idea is that a business should more or less bend over backwards to do whatever the business needs to do to satisfy the customer.
I am not sure if that is the best way to succeed in business. Rather, I would suggest a business needs to make sure that it only works with customers who think the business is right.
What do I mean by that? One of the most dangerous aspects of being in a service business such as remodeling is the client selection process. Make a wrong decision at this juncture and your business canRead More
Ayaz Nanji / MarketingProfs / July 10, 2014
More than half of US consumers (59%) say their television set is being transformed into an overgrown monitor for viewing content they select from an online device, according to a recent report from Adroit Digital.
Men and young adults are significantly more likely to say so than women or older adults: 69% of men surveyed agree that their TV set is becoming a big monitor to display digital on-demand content, compared with 51% of women. Also, 63% of people age 18-24 agree, compared with only 47% of people age 45+.Read More