News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Danny Wong / Shareaholic / March 31, 2014
In its analysis, the company examined the the average visit duration, pages per visit, and bounce rate for visitors referred to its network of 200,000+ websites from eight social media platforms: Facebook, Google+, LinkedIn, Pinterest, Reddit, Twitter, StumbleUpon, and YouTube.
On average, YouTube was the top performer across all three metrics, Shareaholic found. The video platform’s referrals to websites have the lowest average bounceRead More
Andrea Fishman / ClickZ / October 2, 2013
Part of our job as marketers is to meet the ever-changing needs of consumers. One of the most important ways we accomplish this is through the delivery of exceptional customer experiences.
Creating above average digital customer experiences is a key challenge for many organizations, especially given the myriad of platforms available to consumers. However, the reward for getting it right can be a long lasting relationship, with the maximum lifetime value of your customers realized.
One key component in improving the consumer’s digital experience is an accurate idea of the customerRead More
eMarketer / September 30, 2013
In-house content is most common
Digital marketing has driven home the importance of content, as marketers strive to keep customers engaged and drive brand awareness. These were the top two benefits of content marketing, according to an August 2013 survey of marketers in North America from Unisphere Research. And marketers are certainly putting money behind that effort: 48% of respondents reported devoting at least 10% of their budget to content creation, with 19% of marketers allocating 25% or more.
That said, there are still holdouts among marketers who either do not think contentRead More