News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Reggie Wideman / MarketingProfs / February 5, 2015
When we really sit down and start to think about digital engagement, it probably feels like a complex and daunting exercise.
But when consumers are using more devices than ever before, across more channels than we could even fathom just a short 10 years ago, it’s critical that marketers pause and ask themselves and their teams one simple question: How can we better engage our customers?
There’s no magical solution to engagement, but you can take concrete steps to crafting a strategy that works.
Here are five actions that brands and companies can take to create an engagement strategyRead More
Michael Jaccarino / Social Media Today / April 30th, 2014Read More
Danny Wong / Shareaholic / March 31, 2014
In its analysis, the company examined the the average visit duration, pages per visit, and bounce rate for visitors referred to its network of 200,000+ websites from eight social media platforms: Facebook, Google+, LinkedIn, Pinterest, Reddit, Twitter, StumbleUpon, and YouTube.
On average, YouTube was the top performer across all three metrics, Shareaholic found. The video platform’s referrals to websites have the lowest average bounceRead More
Andrea Fishman / ClickZ / October 2, 2013
Part of our job as marketers is to meet the ever-changing needs of consumers. One of the most important ways we accomplish this is through the delivery of exceptional customer experiences.
Creating above average digital customer experiences is a key challenge for many organizations, especially given the myriad of platforms available to consumers. However, the reward for getting it right can be a long lasting relationship, with the maximum lifetime value of your customers realized.
One key component in improving the consumer’s digital experience is an accurate idea of the customerRead More